Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
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Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
VIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MUL Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials LTIMODAL METAPHOR IN COCA- COLAAND PEPSI' TELEVISION COMMERCIALS(NGHIÊN CỨU VẾ ẤN DỤ DA PHƯƠNG TIÊN TRONG CÁC TVC QUÀNG CÁO CÙA COCA- COLA VÀ PEPSI)MA THESIS - TYPE 1Field: English LinguisticsCode: 8220201.01HANOI - 2018VIETNAM NATIONAL UNIVERSITY. HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STI Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials DIESFACULTY OF POST- GRADUATE STL DIESPHẠM Tin THU IIIÉNA STUDY ON MULTIMODAL METAPHOR IN COCA- COLAAND PEPSI’ TELEVISION COMMERCIALS(NGHIÊN CỬU VÈ ẤNLuận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
DỤ DA PHUONG tiện trong CÁC TVC QUẢNG CÁO CỦA COCA- COLA VÀ PEPSI)MA THESIS-TYPE 1Field : English LinguisticsCode : 8220201.01Instructor : Nguyen ThịVIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MUL Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials ercials’ is the result of my own work ill partial fulfilment of the requirements for Degree of Master of Arts of Faculty at Post - graduate Studies. University of Languages and International Studies. Vietnam National University of Hanoi. The research has not been submitted to any other universities Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials or institutions.SignatureACKNOWLEDGEMENTSl or the fulfilment of the master thesis, first and foremost. I would love to express my deepest gratitude toLuận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
my supervisor Dr. Nguyen Tin Minh Tam for all her invaluable comments. counsel and her whole-souled instructions as well. Beside my advisor, my sinceVIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MUL Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials to complete my study.My heartfelt thanks would also go to my institution Hanoi Pedagogical University No.2 for giving best conditions to study at University of Languages and International Studies for my postgraduate program and carry out the thesis over a long time.Finally, I owe a debt of gratitude Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials to my family for their supports and care during the completion of my study.iiABSTRACTThere is no shadow of doubt that human beings have been employinLuận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
g metaphor in almost all aspects of life even though they are sometimes unaware of the fact. And the professional world of scholars has already taken VIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MUL Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials on of metaphor was exploited conceptually and seemed to have more practical applications. The thesis was done to investigate how multimodal metaphor has been used in Coca- Cola and Pepsi’ television commercials accompanied by a comparison between two companies. The present study includes four main c Luận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials hapters: literature review, methodology, findings and discussion, and conclusions. Findings show that both brands take full advantage of visual, verbaLuận văn thạc sĩ a study on multimodal metaphor in coca cola and pepsi’ television commercials
l and sonic modes, despite different degrees, to represent groups of metaphorical themes. Similar and different aspects in their usage of, multimodal VIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MULVIETNAM NATION AL UNIVERSITY, HANOIUNIX ERSITY OF LANGUAGES AND INTERNATIONAL STI DIESFACULTY OF POST- GRADUATE STUDIESPHẠM THỊ THU HIẺNA STUDY ON MULGọi ngay
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