Marketing research wont break the bank
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Marketing research wont break the bank
ALAN R. ANDREASENMARKETING RESEARCHTHAT WON’T BREAK THE BANKA Practical Guide to Getting the Information You NeedMarketins Research That Won’tBreak th Marketing research wont break the bank he BankMarketing Research That Won’tBreak the BankA Practical Guide to Getting the Information you NeedAlan R. AndreasenForeword by William A. SmithThe Second Edition of Cheap But Qood Marketing Research Prepared with the assistance of the Academy for Educational DevelopmentJOSSEY-BASS A Wiley Impri Marketing research wont break the bank nt www.josseybass.comCopyright Ể) 2002 by Alan R. Andreasen.Published by Jossey-BassA Wiley Imprint989 Market Street, San Francisco, CA 94103'1741 wwwMarketing research wont break the bank
.josseybass.comNo part of this publication may be repnxluced, stored in a retrieval system, or transmitted in any form Of by any means, electronic, meALAN R. ANDREASENMARKETING RESEARCHTHAT WON’T BREAK THE BANKA Practical Guide to Getting the Information You NeedMarketins Research That Won’tBreak th Marketing research wont break the bank ut either the prior written permission of rhe Publisher, or authorization through payment of the appropriate per-copy fee to rhe Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 0192 3, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher Marketing research wont break the bank tor permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 R1V er Street, Hoboken, NJ 07030, (201) 748-6011, faxMarketing research wont break the bank
(201) 748-6008, e-mail: permcoordinator@wiley.com.Jossey-Bass lxx>k.s and pnxlucts are available through most Ixxikstores. To contact Jossey-Bass direALAN R. ANDREASENMARKETING RESEARCHTHAT WON’T BREAK THE BANKA Practical Guide to Getting the Information You NeedMarketins Research That Won’tBreak th Marketing research wont break the bank ishes its Ixxiks in a variety ot electronic fonnats. Some content that apịXíars in print may not be available in electronic books.Library of Congress Cataloging-in-Publication Data:Andreasen, Alan R., date.Marketing research that won’t break the bank: a practical guide to getting the information you Marketing research wont break the bank nced/Alan R. Andreasen; foreword by William A. Smith.—1st cd.p. cm. ( rhe Jossey-Bass nonprofit and public management series)Includes bibliographicalMarketing research wont break the bank
references and index.ISBN 0-7879-6419-0 (alk. pajx:r)1. Marketing research. 1. Title. 11. Series.11F5415.2 .A4862002658.8'3—dc212002010335Printed in ALAN R. ANDREASENMARKETING RESEARCHTHAT WON’T BREAK THE BANKA Practical Guide to Getting the Information You NeedMarketins Research That Won’tBreak thALAN R. ANDREASENMARKETING RESEARCHTHAT WON’T BREAK THE BANKA Practical Guide to Getting the Information You NeedMarketins Research That Won’tBreak thGọi ngay
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