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Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

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Nội dung chi tiết: Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

OPEN MALAYSIA UNIVERSITYRESEARCH PROJECT(BMBR5103)RESEARCH ABOUT FACTORS AFFECTTO CUSTOMERS’ SATISFACTIONWHEN USING ATM CARD PRODUCTSAT DONGA BANK, TA

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City AN BINH BRANCH, HO CHI MINH CITYSTUDENT’S FULL NAME: VO HUYNH DUCSTUDENT II): CGS00064987INTAKE: MARCH, 2016ADVISOR'S NAME & TITLE: DR. BUI PHI HUNGAU

GUST. 2017Advisor’s assessmentAdvisor’s signatureCONTENTSChapter I: Introduction.........................................................11.1Research Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

background.......................................................11.2Objectives of die study...................................................11.3Res

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

earch Methodology......................................................21.4Subjects and scope of study...............................................2

OPEN MALAYSIA UNIVERSITYRESEARCH PROJECT(BMBR5103)RESEARCH ABOUT FACTORS AFFECTTO CUSTOMERS’ SATISFACTIONWHEN USING ATM CARD PRODUCTSAT DONGA BANK, TA

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City .....3Chapter II: Literature review....................................................42.1Payment card overview......................................

...............42.1.1Some basic concepts about payment cards...................................42.1.2Card classification.............................. Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

.........................42.2Utilities when using the card.............................................42.3Process of issuance, payment by ATM card...

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City

...............................52.4Consumer behavior.........................................................62.5Customer satisfaction index model....

OPEN MALAYSIA UNIVERSITYRESEARCH PROJECT(BMBR5103)RESEARCH ABOUT FACTORS AFFECTTO CUSTOMERS’ SATISFACTIONWHEN USING ATM CARD PRODUCTSAT DONGA BANK, TA

Research about factors affect to customers’ satisfaction when using atm card products at Donga bank Tan Binh branch Ho Chi Minh City tisfaction indicators.........................10

OPEN MALAYSIA UNIVERSITYRESEARCH PROJECT(BMBR5103)RESEARCH ABOUT FACTORS AFFECTTO CUSTOMERS’ SATISFACTIONWHEN USING ATM CARD PRODUCTSAT DONGA BANK, TA

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