Trust and commitment in online shopping in vietnam, antecedents and consequences

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Nội dung chi tiết: Trust and commitment in online shopping in vietnam, antecedents and consequences

Trust and commitment in online shopping in vietnam, antecedents and consequences

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNGUYEN THANH TRUNG HIEUTRUST AND COMMITMENT IN ONLINE SHOPPING IN VIET NAM, ANTECEDENTS AND CONSEQ

Trust and commitment in online shopping in vietnam, antecedents and consequences QUENCESMajor: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisors: Dr. Tran Doan KimHanoi - 2011TABLE OF CONTENTS

ACKNOWLEGEMENT......................................iABSTRACT...........................................iiTÓM TẲT..................................... Trust and commitment in online shopping in vietnam, antecedents and consequences

.......ivTABLE OF CONTENTS..................................viLIST OF TABLES...................................viiiLIST OF FIGURES....................

Trust and commitment in online shopping in vietnam, antecedents and consequences

................ixCHAPTER 1 INTRODUCTION..............................11.1.BACKGROUND....................................11.2.PURPOSESAND RESEARCH QUE

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNGUYEN THANH TRUNG HIEUTRUST AND COMMITMENT IN ONLINE SHOPPING IN VIET NAM, ANTECEDENTS AND CONSEQ

Trust and commitment in online shopping in vietnam, antecedents and consequences IEW........................52.1CUSTOMER RELATIONSHIP MANAGEMENT...............52.1.1Trust......................................72.1.2. Commitment.....

..........................112.1.3Loyalty...................................162.1.4Retention.................................172.1.5The relationship am Trust and commitment in online shopping in vietnam, antecedents and consequences

ong commitment, trust, loyalty and retention .. 172.2METHOD OF STATISCAL ANALYSIS.................242.2.1Correlation analysis.......................24

Trust and commitment in online shopping in vietnam, antecedents and consequences

2.2.2Multiple Regression.........................24CHAPTER 3: METHODOLOGY.............................303.1RESEARCH STRATEGY..........................

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESSNGUYEN THANH TRUNG HIEUTRUST AND COMMITMENT IN ONLINE SHOPPING IN VIET NAM, ANTECEDENTS AND CONSEQ