An investigation of customer value and patronage in retailing vending machine sector in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: An investigation of customer value and patronage in retailing vending machine sector in vietnam
An investigation of customer value and patronage in retailing vending machine sector in vietnam
https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND An investigation of customer value and patronage in retailing vending machine sector in vietnam PATRONAGE IN RETAILING VENDING MACHINE SECTOR IN VIETNAMMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRƯNGAN INVESTIGATION OF CUSTOMER VALUE AND PATRONAGE IN RETAILING VENDING MACHINE SECTOR IN VIETNAMID:22120143MASTER OF BUSINESS (Ho An investigation of customer value and patronage in retailing vending machine sector in vietnamnours)SUPERVISOR: LE NHAT HANH, PhDHn Chi Minh Ci tv - YearACKNOWLEDGEMENTI would like to thank my supervisor, Dr. Hanh Nguyen for her encouragement aAn investigation of customer value and patronage in retailing vending machine sector in vietnam
nd guidance throughout the process of conducting this thesis. I would also like to thank other members of my advisor committee, Dr. Tho Nguyen, Dr. Nghttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND An investigation of customer value and patronage in retailing vending machine sector in vietnammy gratitude. Among them, Mr. Doanh, Mr. Tuan, Ms. Kim Yen, Master Mai Thien Tam, Ms. Nguyet Anh, Mr. Huy, Master Nguyen Thi Nguyet and Master Nguyen Huy Khai, helped me to obtain final questionnaire being suitable in the context of Vietnam. My colleagues, friends and all of respondents supported to An investigation of customer value and patronage in retailing vending machine sector in vietnam conduct the questionnaire at the best reliability.Finally, I would like to express my gratitude to my family for their love and support, and they areAn investigation of customer value and patronage in retailing vending machine sector in vietnam
always there when I need them. Without their emotional and financial support, this study would not be completed.ABSTRACTAlthough Vending machine was https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND An investigation of customer value and patronage in retailing vending machine sector in vietnamg business in Vietnam. If vending machine-retailers want to attract more and more shoppers, they need to know what evaluative criteria consumers use when selecting a vending machine-retailer. The past researches demonstrated that Customer value and Retail patronage could enhance retail performance. An investigation of customer value and patronage in retailing vending machine sector in vietnamThis study investigated the relationship between Customer value and Retailing vending machine patronage, and examines the relationships of antecedentsAn investigation of customer value and patronage in retailing vending machine sector in vietnam
including Customization, Functionality and Perceived Risk with Customer Value. By utilizing literature review, a research model was proposed to identhttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND An investigation of customer value and patronage in retailing vending machine sector in vietnamure Equation Modeling (SEM) was used to analyzed the data. The final result indicated that Customization and Functionality are positively related to Customer value, but perceived risk was not supported. Customer value is positively related to retailing vending machine patronage.iiTABLE OF CONTENTSAC An investigation of customer value and patronage in retailing vending machine sector in vietnamKNOWLEDGEMENT..........................................................................iABSTRACT......................................................An investigation of customer value and patronage in retailing vending machine sector in vietnam
..........................iiTABLE QF CONTENTS......................................................................iiiLIST OF TABLES..................https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND An investigation of customer value and patronage in retailing vending machine sector in vietnamAPTER 1; INTRODUCTION..................................................................11.1Research background................................................................11.2Research Problem.........„............................................. 21.3Research Objective.................. An investigation of customer value and patronage in retailing vending machine sector in vietnam..............................................31.4Significance of the Study.........................................................31-5 Research methAn investigation of customer value and patronage in retailing vending machine sector in vietnam
odology and, scope....................................................31.6 The structure of the study.................................................https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE AND https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO TRONG TRUNGAN INVESTIGATION OF CUSTOMER VALUE ANDGọi ngay
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