ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICEeam’s members names and IDs: Phạm Thào Nguyên - 1921005570Đoàn Vân Nhi - 1921005580Phạm Ngô Đăng Khoa -1921005469Trương Đặng Ngọc Linh - 1921005506Nguyễn Thị Thu Trang - 1921005729TABLE OF CONTENTSTEACHER COMMENT.................................................................ITABLE OF CONTENTS..... ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE.........................................................iiLIST OF FIGURES.................................................................VLIST OF TAANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
BLE..................................................................viSection 1. Introduction........................................................FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE.......11.3Introduce.................................................................21.4Core values...............................................................31.5Vision and mission........................................................3Section 2. Market & Competitors Analysis.................. ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE......................42.1Market situation.........................................................42.2Competitors....................................ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
..........................5Section 3. Target customers analysis & Positioning Strategy....................123.1Targeting..............................FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE.................................133 2.2 Information search.................................................133.2.3Evaluation of alternative solutions...............................133.2.4Purchase decision.................................................153.3Encounter stage.......................... ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE...............................153.4Post - encounter purchase...............................................16Section 4. Analyzing the Marketing Mix (ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICE
7Ps) Strategies........................184.1Services Product strategy...............................................184.1.1Characteristics of restauraFACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05Te ANALYSIS FOR MARKETING STRATEGY OF PIZZA 4p’s RESTAURANT SERVICEervice.........................................................22FACULTY OF MARKETINGSERVICE MARKETINGCode: 2021702052705FINAL EXAMANALYSIS FOR MARKETING STRATEGY OFPIZZA 4P’S RESTAURANT SERVICEClass: CLC_19D}L\05TeGọi ngay
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