Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
0QOGSíTkdM enterpftM promoter ♦UNIVERSITAT LEIPZIGMaster thesis for the attainment of the academic degree of ‘Master of Business Administration in Sma Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobileall and Medium-Sized Enterprise Development’International SEPT Program, University of LeipzigAPPLY MARKETING-MIX THEORIES TO EVALUATE THE CURRENT MARKETING-MIX EFFECTIVENESS OF VIETNAMMOBILEName of Student:Nguyen Trung KienEmail of student:kien 143@gmail.comMatriculation Number: 1S30864SEPT ID Numbe Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobiler:VN04-26Supervisor:Prof. Dr. Utz DombergerDate of assignment of topic: March 01* 2012Date of submission: July 9* 2012TABLE OF CONTENTCHAPTER 1: INTROApply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
DUCTION............................................81.1Problem statement..............................................81.2Objectives of the research..0QOGSíTkdM enterpftM promoter ♦UNIVERSITAT LEIPZIGMaster thesis for the attainment of the academic degree of ‘Master of Business Administration in Sma Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobilelysis.............................................91.3.2Information for the research.....................................101.3.3Sources of information...........................................101.3.4Methodology......................................................111.4Scope and limitation of the re Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobilesearch.............................111.5Organization of the research.......................................11CHAPTER 2: LITERATI RE BACKGROUND........Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
..............................132.1Concept and definition of basicmobilesen ices....................132.2Marketing Mix................................0QOGSíTkdM enterpftM promoter ♦UNIVERSITAT LEIPZIGMaster thesis for the attainment of the academic degree of ‘Master of Business Administration in Sma Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile................172.5Competitive Forces analysis - Five Forcesmodel....................17CHAPTER 3: EXTERNAL ANALYSIS............................................193.1Macro-environment - PEST analyses...................................193.1.1Political and Legal environment............................ Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile......193.1.2Economic environment.............................................193.1.3Social and cultural environment..................................Apply marketing mix theories to evaluate the current marketing mix effectiveness of vietnammobile
203.1.4Technological environment........................................200QOGSíTkdM enterpftM promoter ♦UNIVERSITAT LEIPZIGMaster thesis for the attainment of the academic degree of ‘Master of Business Administration in Sma0QOGSíTkdM enterpftM promoter ♦UNIVERSITAT LEIPZIGMaster thesis for the attainment of the academic degree of ‘Master of Business Administration in SmaGọi ngay
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