Factors affecting customer loyalty in the vietnamese banking industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting customer loyalty in the vietnamese banking industry
Factors affecting customer loyalty in the vietnamese banking industry
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKING Factors affecting customer loyalty in the vietnamese banking industryG INDUSTRYMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINHCITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMER LOYALTY IN THE VIETNAMESE BANKING INDUSTRYID: 22110077MASTER OF BUSINESS (Honours) SUPERVISOR: DINH THAI HOANGABSTRACTWith a population of 91 mi Factors affecting customer loyalty in the vietnamese banking industryllion consumers and economic growth rale averaged 6.57 percent from 2006 until 2012, Vietnam has been an attractive foreign investment destination, ThFactors affecting customer loyalty in the vietnamese banking industry
erefore, the competition has been gradually increasing. Banking industry is no exception as it has high interaction with die customers, so managers haUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKING Factors affecting customer loyalty in the vietnamese banking industry costly to attract new customers, so the managers always try to find ways to retain their current customers and focus on different factors which enhances the customer loyalty among the customers of the organizations”.Based on that, the study was carried out to reveal the impact of corporate image, s Factors affecting customer loyalty in the vietnamese banking industryervice quality, customer satisfaction, switching cost and trust on customer loyalty in the Vietnamese banking industry'.This study gathered survey datFactors affecting customer loyalty in the vietnamese banking industry
a from a convenience sample of 252 consumers are living and working in Ho Chi Minh City. The results demonstrate (hat corporate image, customer satisfUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKING Factors affecting customer loyalty in the vietnamese banking industrysed to analyze the data gathered from the respondents.ACKNOWLEDGMENTSI would like 10 express my sincere thankfulness to my research advisor, Prof. Dinh Thai Hoang for his support throughout the research process. He had devoted his valuable time and efforts in patiently guiding me to complete this st Factors affecting customer loyalty in the vietnamese banking industryudy. 1 would like to convey my special thanks to him for his assistance and encouragement.I would like to express my gratitude to all ISB staffs thatFactors affecting customer loyalty in the vietnamese banking industry
supported necessary materials and helped summit my papers. Especially, I would like to give my special thanks my family for supporting me spiritually UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKING Factors affecting customer loyalty in the vietnamese banking industryNguyen Anh TuaniiTABLE OF CONTENTSAbstract.....................................................................iAcknowledgments..............................................................iiTables of content............................................................iiiList of tables............... Factors affecting customer loyalty in the vietnamese banking industry..........................................................................viList of figures...........................................................Factors affecting customer loyalty in the vietnamese banking industry
..............................viiChapter 1: Introduction.................................................................................11-1 BackgrouUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKING Factors affecting customer loyalty in the vietnamese banking industry...............................................2UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTINGCUSTOMER LOYALTY IN THE VIETNAMESEBANKINGGọi ngay
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