Factors influencing credit card use of customers in ho chi minh city an empirical analysis
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing credit card use of customers in ho chi minh city an empirical analysis
Factors influencing credit card use of customers in ho chi minh city an empirical analysis
ACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysispportunity to express my sincere gratitude to Dr. Pham Phu Quoc for his comment and guidance of my thesis. I especially appreciate his continual support in responding, reminding, and assisting in all aspects of this endeavor.Secondly, I would like to thank my dear colleagues, friends and classmates Factors influencing credit card use of customers in ho chi minh city an empirical analysisfor their valuable encouragement during the many months that I was working on this thesis. Special thanks for people who spent their precious time witFactors influencing credit card use of customers in ho chi minh city an empirical analysis
h me in the in-depth interview phase and who did join both pilot and main surveys.Last but not least. I would like to express my heartfelt thanks to mACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysisadays as a hot trendy in society. There are many credit card providers in the fierce competition to increase number of people use their products and services. The purpose of this thesis is to examine key factors influencing customer’s credit card use in Ho Chi Minh City.To empirically apply the conc Factors influencing credit card use of customers in ho chi minh city an empirical analysiseptual model and test the hypotheses, data are collected through a questionnaire involving 118 bank customers who already knew about credit cards. DatFactors influencing credit card use of customers in ho chi minh city an empirical analysis
a are analyzed using exploratory factor analysis and multiple regression analysis.Convenience perceived has been defined as the strongest predictor ofACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysis.124. However, the findings did not state the negative relationship that exists between risk barriers and credit card use of customers in Ho Chi Minh City with B = -0.037 and p = 0.5380.Finding the predominant factors (bank policy, convenience and compatibility) which effect to credit card use can p Factors influencing credit card use of customers in ho chi minh city an empirical analysisrovide credit card providers with valuable insights then they improve their policy as well as emphasize convenience and compatibility attributes to inFactors influencing credit card use of customers in ho chi minh city an empirical analysis
still confidence among consumers and motivate them to use credit cards.There is very limited previous research on Vietnamese credit card use. Through ACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysisxt of credit card use among Vietnamese customers.Keywords - Credit Card Use, Bank Policy, Convenience, Compatibility, Risk BarriersTABLE OF CONTENTSCILVPTER1: INTRODUCTION..................................................11.1Research background.................................................11.2Res Factors influencing credit card use of customers in ho chi minh city an empirical analysisearch motivation.................................................41.3Research objective..................................................51.4ResearchFactors influencing credit card use of customers in ho chi minh city an empirical analysis
methodology and research scope.............................61.5Research contribution...............................................71.6Research structACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysis................................................132.3Convenience........................................................142.5Risk barriers......................................................172.6The conceptual model and hypotheses of the research................20C.HA.PTER.^_R£SEARCHME.THOD.OLQ.GY Factors influencing credit card use of customers in ho chi minh city an empirical analysis......................u.........ux.^.223.1Research process...................................................223.1.1Step 1: hem generation step.......Factors influencing credit card use of customers in ho chi minh city an empirical analysis
...............................223.1.2Step 2: Pilot study..............................................233.1.3Step 3; Main study......................ACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this op Factors influencing credit card use of customers in ho chi minh city an empirical analysis...................2/3.3.2Sampling method..................................................283,4Data analysis method...............................................28CHAPTER 4: DATA ANALYSIS...............................................304.1Respondents' demographics.................................. Factors influencing credit card use of customers in ho chi minh city an empirical analysis.... 30ACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this opACKNOWLEDGEMENTSI fully believe this thesis could not have been possible completed without the help of many people.First, I would like to take this opGọi ngay
Chat zalo
Facebook