The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
ACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed Witho The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist out his support, enthusiasm. He transferred professional knowledge of research methodology to me has improved my research skills and provided useful guidance throughout my academic career.I greatly appreciate to the board of managers in Van Thanh Tourist Village, Tan Gang Tourist Village who allowed The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist me to conduct the survey at these restaurants.I would like to thank the customers at the restaurants of the Tourist Village in Ho Chi Minh City for tThe impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
heir participation of effective data collection.I greatly thanks to Mr. Nguyen Van Cuong, who spent hours with me for the interview.Lastly, I offer myACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed Witho The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist NIVERSITY OF ECONOMICS - HOCHIMINI(MLTHE IMPACT OF CUSTOMER SATISFACTION, SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LC TOURIST VILLAGE IN HO CHI MINIMASTER’S THESISMASTER IN BUSINESS ADMINISTRATIONOlogy Code: 60.34.05SupervisorPhD. TRẦN HÀ MINH QUÂN2ABSTRACTNowadays, together with the social econo The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist mic improvement, the living standard is increasing and having lots of restaurants operating in Ho Chi Minh City. To satisfy the customers' needs, restThe impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
aurants try to improve their quality of service and find out the heller ways to attract more customers. But it seems to he inefficient to keep old cusACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed Witho The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist find the reason for the problem and discover the main factors influencing to customer loyalty in restaurant industry.On the other hand, one of the interesting tourist types is the Tourist Village. It exists as the resort or the simpler type: restaurant. If resorts mainly exist in the provinces, rest The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist aurants of the tourist village popularly exist in Ho Chi Minh city. The restaurants of the tourist village possess some advantageous points compare toThe impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
the normal restaurants, such as: having a large square, can connect luxurious structure of the restaurant to the use of air, atmosphere and tree builACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed Witho The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist r may It be influenced by the common rules which have affected to restaurant industry or having another factors aiming ut the tourist village not? this is a practical question and to supply a correct answer requires a research to show full of theoretical side, practical side.This thesis was conducte The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist d aiming at solving these problems and used interview. A main survey was undertaken with a sample of 205 customers in two sites: rhe restaurant of VanThe impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
Thanh lòurist Village, rhe restaurant of Ian (Jang Tourist Village. The results reveal that customer satisfaction, the components of service quality ACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed Witho The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist ourist village in Ho Chi Minh city should consider the long term strategy as well as increasing marketing program.Key words:Customer loyalty, customer satisfaction, the brand image of the restaurant.TABLE OF CONTENTSAcknowledgements...............................................................IAbst The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist ract.......................................................................IITable of contents........................................................The impact of customer satisfaction, service quality and brand image on customer loyalty towards the restaurants of the tourist
.................................IllCHAPTER I: LNTRODL'CTION1.1Research background.......................................................11.2Problem dACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed WithoACKNOWLEDGEMENTSỊ would like to express my appreciation to Dr. Tran Ha Minh Quan for his motivation, support. This thesis would not be completed WithoGọi ngay
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