Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city Study of the Banking Industry in Ho Chi Minh CityMASTER OF BUSINESS (MBƯS)HO CHI MINH CITY-2014UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Study of the Banking Industry in Ho Chi Minh CityID: 2 Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city2120116MASTER OF BUSINESS (MBUS)SUPERVISOR: LE NGUYEN HAUHO CHI MINH CITY-2014ACKNOWLEDGMENTFirst of all, I sincerely thank the board of school, profeInternal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
ssors in University of Economics Ho Chi Minh City, who spent effort and enthusiasm on teaching, communicating the precious knowledge about my major duUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city like to send deeply gratitude to supervisor Le Nguyen Hau, who has dedicated instructions, creates necessary and convenient conditions, is always willing to help, gives suggestions, and advises me, in order to choosing topic, determining the correct direction for the study and completed thesis in t Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityhe best way.Finally, to complete the perfect and full study, I would genuinely like to thank for getting the attention and support of selected banks iInternal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
n survey. They kindly cooperate to quickly finish for collecting the accurate data, and the model is used in study achieved high reliability. EspecialUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citych having practical information.Again, faithfully thank all those who contribute to help me complete the study.Yours sincerely,Tran Vo Anh TuyenABSTRACTThe customer orientation of service personnel is often regarded as a main determinant of service firms’ success. Namely, front-line service employee Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citys are a primary contact point in banking settings and the way their behaviors are perceived by customers is a critical antecedent of customer satisfacInternal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
tion. For this reason, purpose of the present study is to recognize how internal marketing orientation affects customer-oriented behavior of service pUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityers and individual customer relationship officers at joint stock commercial banks in Ho Chi Minh city. Besides, a model has been designed to show the effect of components belonging to internal marketing orientation on customer-oriented behavior through employee commitment factor based on previous li Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityterature review. As well as, a theoretical framework has been developed to prove empirically with an application of regression analysis. ImplicationsInternal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
of the findings for customers' overall satisfaction level replying on customer-oriented behavior are discussed. From creating the motivation, capacityUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh cityaction. Finally, the expected contribution of this study is that will be able to gain extend knowledge about customer-employee interactions in banking industry' in Vietnam.Keywords: Internal marketing orientation, Customer-oriented behavior, Employee commitment, Banking industry, Frontline service e Internal market orientation and customer oriented behavior a study of banking industry in ho chi minh citymployees.TABLE OF CONTENTSCHAPTER 1. INTRODUCTION1.1Research Background....................................11.2Research Problem1.3Research .ObjeciivetInternal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
iittiittHtmtmtmHittiittiittiittHtmtmtmtnttiittimtttimtttimfi1.4Scope of (he Research1.5Structure of the Thesis................................7CHAPTERUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN VO ANH TƯYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORAGọi ngay
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