Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩNCE FROM VIETNAMMASTER OF BUSINESS (Honours) SUPERVISOR: DR.CAO HAO THIUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van TI10FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours) SUPERVISOR: DR.CAO HAO THIACKNOWLEG Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩEMENTSI do personal believe that I would not have been successful in completing my thesis without the conscientious support, guidance and advice of maFactors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
ny people.First of all, I would like to express my gratitude to Dr. Cao Hao Thi for his quiet leadership. generous guidance and encouragement. AlthougUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ the supervisory board know' how much I appreciate them for providing me with their available advices helped me to gain a better understanding of the subject and creating favorable conditions for me during period of the thesis.Furthermore, I W'ould also like to express my deep gratitude to administr Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩative offices of International School of Business - University of Economics Ho Chi Minh City for their administrative support, creating favorable condFactors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
itions for me during the MBA course as well as during the time I do this research.Besides. I would like to give my sincere thanks to people who helpedUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩy motivation, they supported me by their love and faith in my abilities which have helped me in my efforts to become a better researcher.1ABSTRACTThe main purpose of this study is to investigate key factors that affecting the satisfaction of festival visitors in Vietnam. Based on the literature revi Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩews, this study proposes a conceptual framework.A quantitative study is applied via survey method by questionnaire with sample size investigated is 16Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
2 visitors who have ever attended festival in Vietnam to test theory, including their feeling and comments. Multiple linear regression analysis is choUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩd, souvenir, convenience and information.The results suggest that in order to have the satisfaction of tourists, it must focus on factors such as program content, facility, food, staff, souvenir, convenience. These findings complement theory about behavior of visitors attending festival, providing p Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩlanners as well as administrator’s the way to design a festival effectively.Keywords: festivalscape, visitors’ satisfaction. Vietnam.iiTABLE OF CONTENFactors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩ
TSACKNQWLEGEMENTS........................................................iABSTRACT..............................................................iiTABLUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDEN Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩGURES.......................................................vịLIST OF TABLES........................... ................ viiCHAPTER 1: INTRODUCTION................................................1 Factors affecting the satisfaction of festival visitors evidence from vietnam luận văn thạc sĩUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Van T110FACTORS AFFECTING THE SATISFACTION OF FESTIVAL VISITORS: EVIDENGọi ngay
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