Factors affecting customers choice of banks to deposit
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Factors affecting customers choice of banks to deposit
https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE O Factors affecting customers choice of banks to depositOF BANKS TO DEPOSITID 22120010MASTER OF BUSINESS (Honours)SUPERVISOR: DINH THAI HOANG, Ph.D.Ho Chi Minh City - Year 20141ACKNOWLEDGEMENTI would not have been able to complete my thesis without the advice, assistance, understanding and encouragement of my supervisors, my family and my friends. I woul Factors affecting customers choice of banks to depositd like to gratefully and sincerely acknowledge their assistance and support.First of all, the most important person I would like to thank is my supervFactors affecting customers choice of banks to deposit
isor. Dr. Dinh Thai Hoang. Thanks to his valuable advice and generous guidance throughout the process of completing this thesis.Secondly, I would likehttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE O Factors affecting customers choice of banks to depositesign problem.Also, I would like to send my kindest gratefulness to my family, my mom, my dad and my sister in supporting me, encouraging me throughout the hard time of completing my thesis.Furthermore. I would like to thank all of the staff at International School of Business -University of Economi Factors affecting customers choice of banks to depositcs Ho Chi Minh City who are always enthusiastic and give me a lot of administrative support, assistance and understanding.Finally, 1 would like to givFactors affecting customers choice of banks to deposit
e my gratefulness to all my classmates who have been sharing with me all their knowledge and experience as well as joys and hardship during MBA coursehttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE O Factors affecting customers choice of banks to depositnk you" again for the involvement of everyone who has helped me to complete this thesis.ABSTRACTThe priority task of not only bankers but also the economists in Vietnam is to attract more surplus capital into the bank channel to provide for the whole economy. Accomplishing (his task can help pushing Factors affecting customers choice of banks to deposit enterprises into investing more, and expending business more, which attributes into boosting the whole national economy, especially in the context whFactors affecting customers choice of banks to deposit
en interest rate of deposit is less attractive. Based on the literature reviewed in tiro bank selection criteria, this study empirically investigates https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE O Factors affecting customers choice of banks to depositews of approximately 250 customers who are having or used to have deposit in banks in Ho chi Minh City regarding their decision whether to choose this bank to deposit or not. Logistic Regression analysis was used to test the proposed hypothese to investigate the relationship between customer’s choic Factors affecting customers choice of banks to deposite and the influencing factors derived.According to the findings of this research. Comfortable and Financial benefits make a positive impact on CustomeFactors affecting customers choice of banks to deposit
rs’ choice of banks to deposit. The results of this research are important for bankers in managerial implications to enhance and improve their competihttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE O Factors affecting customers choice of banks to depositthe Economy.Keywords: Deposit, Customers’ choice, Bank selection criteria.Table of ContentCHAPTER 1» INTRODUCTION::;::;"."'-::—............1u____Research Background.:::-.:;.:;.:::-...........1.2.ResearchProblem and Research Objective................21.2.1.Researchproblem............................. Factors affecting customers choice of banks to deposit........21.2.2.Researchobjective...................................31.3.Scope ofResearch......................................31.4.Significance of ResFactors affecting customers choice of banks to deposit
earch,.-,31.5.Research Structure.....................................3CHAPTER 2. LITERATURE REVIEW................................52±___Review on Custhttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE Ohttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẰNGFACTORS AFFECTING CUSTOMERS’CHOICE OGọi ngay
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