Researching customer loyalty of e service the case of traveloka application
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Researching customer loyalty of e service the case of traveloka application
Researching customer loyalty of e service the case of traveloka application
■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka application The Case Of Traveloka ApplicationGroup Members Dien Minh HoangSB60885Nguyen Thi Quy LocSB60823Vo Ha Thien MySB60794Pham Huong LanSB60767Duong V iet PhuongSB60790Supervisor Nguyen Thi Minh TamDa Nang City. Vietnam42826ACKNOWLEDGEMENTFirst and foremost, we would like to express our gratitude to our s Researching customer loyalty of e service the case of traveloka applicationupervisor - Ms. Nguyen Thi Minh lam. Without her guidance and persistent help, this thesis would not have been possible. We are extremely thanktill anResearching customer loyalty of e service the case of traveloka application
d indebted to her for sharing expertise and valuable support during the course of this thesis.We also lake this opportunity to express gratitude to al■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka applicationnd sharing precious experience with US. This paper would have never been accomplished without previous researches and studies. We must also thank former researchers who inspire US to find out more information about this topic.We would like to thank respondents who spent time to answer our questionna Researching customer loyalty of e service the case of traveloka applicationire. Their friendly and enthusiastic attitude provides US precious data for this thesis.Most importantly, none of this could have happened without supResearching customer loyalty of e service the case of traveloka application
port from our beloved parents. Their moral support and encouragement is gargantuan motivation for US during the recent period.Da Nang City. April 26th■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka applicationtnamese also increases, for more detail, total passenger who travels by plane has increased 29% in comparison with 2015 (Vietnam Aviation Department. 2016). Catch up that trend, with the support of technology, online booking airline ticket? sen ice appeared. Traveloka is an online booking airfare an Researching customer loyalty of e service the case of traveloka applicationd booking hotel application. This application is widely used in Southeast Asian countries like Indonesia. Singapore. Malaysia. Thailand and PhilippineResearching customer loyalty of e service the case of traveloka application
s. On September 2016, Traveloka entered the Vietnam market and they have to compete with many competitors such as Agoda. Atadi. iVivu. etc. Customer l■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka applicationer loyalty is important and necessary, the authors conduct this study in order to increase customer loyalty for Traveloka application, as well as understanding the impact of e-senice quality dimensions to customer loyalty by using quantitative data approach. The puipose of this study is researching Researching customer loyalty of e service the case of traveloka applicationcustomer loyalty of e-sen ice in case of Traveloka application. This study shows how Customer Loyalty be created by Ease of Use. Assurance. ApplicatioResearching customer loyalty of e service the case of traveloka application
n Design. Responsiveness. Customization. These factors also positive influence on Customer Loyalty value. The authors also suggest some recommendation■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka applicationas used Traveloka application and live in the South - Central - North of Vietnam.Keywords: E-Service Quality. Customer Loyally. EService, Traveloka Application.Page 3 of 119Table of ContentsCHAPTER 1........................................................11INTRODUCTION............................... Researching customer loyalty of e service the case of traveloka application......................111.1TOPIC DEFINITION.............................................121.1.1BACKGROUND.............................................Researching customer loyalty of e service the case of traveloka application
..121.1.2PRACTICAL PROBLEM AND TOPIC RATIONALE......................131.2RESEARCH OBJECTIVES AND RESEARCH QUESTIONS.................151.2.1RESEARCH OB■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-Service Researching customer loyalty of e service the case of traveloka application..........................161.4METHODOLOGY AND DATA OVERVIEW................................16■ STARSRATED FOR EXCELLENCE2012age.Fpt UniversityTRƯỜNG ĐẠI HỌC FPTBACHELOR OFBUSINESS ADMINISTRATION THESISResearching Customer Loyalty Of E-ServiceGọi ngay
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