STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACULTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBƯCHA INTEGRATED MARKETING C STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022COMMUNICATIONPLAN FOR THE FIRST 6 MONTHS OF 2022Supervisor: MS. Nguyen Thi Minh NgocMember's nameNguyen Thi Ngoe TrongTran Quoc TienPham Nguyen My HocDuong Khac HuyDoan Minh PhuocLuong Ngoc HieuHo Chi Minh. 2021Ô 9https: //k hot h u vien .comTable of Contents1Executive summary....................... STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022.................................2The fermented tea market.................................................3Star Kombucha target market:..............STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
...............................4Goody group: SWOT analysis...............................................5Campaign objectives.........................MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACULTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBƯCHA INTEGRATED MARKETING C STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022........................6.2.Creative brief....................................6.3.Major selling idea:...............................6.4.Creating brand image:.............................7Creative strategy: Implementation and evaluation.........................7.1.Print advertising:.................. STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022..............7.2.Online advertising:...............................8Media planning, strategy and tactic......................................8.1.PresSTAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022
s releases:...................................8.2.Traditional support media:.........................................8.3.Non-traditional support mediaMINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACULTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBƯCHA INTEGRATED MARKETING C STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022.................................8.7.Target market coverage:............................................9Sales promotion:.........................................................9.1.Consumer-oriented................................. STAR KOMBUCHA INTEGRATED MARKETING COMMUNICATION PLAN FOR THE FIRST 6 MONTHS OF 2022MINISTRY OF FINANCEUNIVERSITY OF FINANCE- MARKETINGFACULTY OF MARKETING&&&INTEGRATED MARKETING COMMUNICATIONTOPIC:STAR KOMBƯCHA INTEGRATED MARKETING CGọi ngay
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