The BESTX Method for Sustainably Managing Networks and Channels
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The BESTX Method for Sustainably Managing Networks and Channels
DistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scri The BESTX Method for Sustainably Managing Networks and Channelsics/10101Livio MorettiDistribution StrategyThe BESTX® Method for Sustainably Managing Networks and Channels0 SpringerLivio Morelli1NSEADEuropean Inslilule of Business AdministrationParis. FranceISSN 2192-8096ISSN 2192-81 ox (electronic)Management for ProfessionalsISBN 978-3-319-91958-4 ISBN 978-3-31 The BESTX Method for Sustainably Managing Networks and Channels9-91959-1 (eBook)https://doi.org/10.1OO7/978-3-319-91959-1Library of Congress Control Number 2018943454i< Springer International Publishing AG. part oThe BESTX Method for Sustainably Managing Networks and Channels
f Springer Nature 2019This work is subject to copyright. All rights arc reserved by the Publisher, whether the whole or part of the material is concerDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scri The BESTX Method for Sustainably Managing Networks and Channelsphysical way. and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication docs not The BESTX Method for Sustainably Managing Networks and Channels imply, even in the absence of a specific statement, that such names arc exempt from the relevant protective laws and regulations and therefore free fThe BESTX Method for Sustainably Managing Networks and Channels
or general use.The publisher, the authors and the editors are safe to assume that the advice and information in this btxik are believed to be true andDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scri The BESTX Method for Sustainably Managing Networks and Channelsterial contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.This Springer imprint is published by the registered company springer Nature Switzerland AGThe registere The BESTX Method for Sustainably Managing Networks and Channelsd company address is: Gewerbestrasse 11. 6330 Cham. SwitzerlandEndorsements“This book provides valuable insights and a managerial approach to DistribuThe BESTX Method for Sustainably Managing Networks and Channels
tion Strategy and Pricing, including a comprehensive assessment on how to apply its tools in the continuously evolving business environment.”—M. BonacDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scri The BESTX Method for Sustainably Managing Networks and Channelsriables. The reality today is radically different. Product proliferation, media fragmentation, intermediary power, c-commcrcc, m-commcrcc, etc., among other things have conspired to place a premium on effective Channel design and management. Unfortunately, there is a dearth of practical advice on ho The BESTX Method for Sustainably Managing Networks and Channelsw firms can build an effective distribution Channel management. Livio has leveraged his wealth of experience to create a compelling book which will heThe BESTX Method for Sustainably Managing Networks and Channels
lp leaders and their organizations to design and execute state-of-the-art Go-to-Market Channel strategy.”—Paddy Padmanabhan, Chaired Professor of MarkDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scri The BESTX Method for Sustainably Managing Networks and Channelse roles of Distribution and Commercial Strategy. A timely contribution, nice to read and well substantiated. Very useful for crafting and developing a winning Distribution strategy.”—Adrian Zicari, Full Teaching Professor Management Accounting and Control Department, ESSEC Business School Paris“A mu The BESTX Method for Sustainably Managing Networks and Channelsst-read book, very pragmatic and customer-oriented. Especially useful for managers who always wondered how to get efficient and effective results withThe BESTX Method for Sustainably Managing Networks and Channels
out experiencing negative outcomes. No to mention the focus on the pharmaceutical industry in the appendix, very insightful!”—Anne-Flore Maman LarraufDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scriDistributionStrategyThe BESTX® Method for Sustainably Managing Networks and ChannelsMore information about this series at http://www.springcr.com/scriGọi ngay
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