The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
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The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING CO The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnamOMPENSATION PROCESS -A STUDY OF CAR INSURANCE INDUSTRY IN VIETNAMMASTER OF BUSINESS (Honours)https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen QuangHuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTYAFTER EXPERIENCING COMPENSATION PROCESS -A STUDY OF CAR The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnamINSURANCE INDUSTRY INVIETNAMID:22110026MASTER OF BUSINESS (Honours)SUPERVISOR: DR. PHAM NGOCTHUYACKNOWLEGDEMENTI would like (0 express my sincere thanThe impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
kfulness to my research advisor. Dr. Pham Ngoc Thuy, who made me believe in myself and gave me the possibility to complete this thesis. Her guidance hUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING CO The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam like to thank all ISB professors, lecturersand tutors for their enthusiasm in providing invaluable knowledge, interesting lectures and additional support.I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers.Especially, I would like to The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam give my special thanks my wife for supporting me during my studying at ISB.The last, I would like to say thanks to all of my colleagues and dear frieThe impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
nds for supporting me during my studying.Nguyen QuangHuyHo Chi Minh City, February 22, 2014iABSTRACTCustomer attitude after buying and customer loyaltUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING CO The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnamity customer serviceis the key for a sustainable competitive advantage. Customer satisfaction forms the foundation of any successful business as it leads to repeat purchase, brand loyalty, and positive word of mouth.This study is to identify the determinant factorsof customer loyalty after experienc The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnaming compensation process of car insurance. Though there are many factors affecting customer’s renewal of automobile insurance, this study goes to explThe impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
ore deepconsideration four factors such as functional value, economic value, emotional value and social value employing quantitative and qualitative mUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING CO The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnamonbach Alpha coefficients,explore factor analysis (EFA) and regression analysis. Testresults have showed that functional value and emotional values have the strongestimpact on customer’s insurance purchasing continuance.The study cannot avoid some limitations, such as scope of research is narrow onl The impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnamy in Hochiminh city; sample is not large enough. The study only considered in the perspective of value. In fact there are many other factors that affeThe impact of values on customer loyalty after experiencing compensation process a study of car insurance industry in vietnam
ct customer loyalty.Key Words: functional value; economic value; emotional value; social value; andcustomer loyalty.iiTABLE OF CONTENTSAcknowlegdementUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING COUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang HuyTHE IMPACT OF VALUES ON CUSTOMER LOYALTY AFTER EXPERIENCING COGọi ngay
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