Willingness to buy organic vegetable a study in bien hoa city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Willingness to buy organic vegetable a study in bien hoa city
Willingness to buy organic vegetable a study in bien hoa city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I Willingness to buy organic vegetable a study in bien hoa cityIN BIEN HOA CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE: A STUDY IN BIEN HOA CITYID: 22120024MASTER OF BUSINESS (Ho Willingness to buy organic vegetable a study in bien hoa citynours)SUPERVISOR: DR. LE NGUYENHAUHn Chi Minh CilY - YpfU ?fl!4ABSTRACTOrganic vegetables were produced with the majority of the projects directed towWillingness to buy organic vegetable a study in bien hoa city
ards export, but in recent years, the demand of organic vegetables in domestic market is increasing, driven by consumer higher standard of requirementUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I Willingness to buy organic vegetable a study in bien hoa cityilling to pay a premium for organic vegetable. Advantages of organic vegetable are indicated as good for health, more tasty for users while disadvantages are not easy to buy and not enough species for choices. Given both the motives and barriers of purchasing organic vegetable, the study aims to ide Willingness to buy organic vegetable a study in bien hoa cityntify the most influence factors that affect consumers’ willingness to purchase towards organic vegetables in Vietnam, precisely in Bien Hoa City.BesiWillingness to buy organic vegetable a study in bien hoa city
des the demographic characteristics of consumers such as age, educational level, monthly expense for food, presence of children in the family, that afUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I Willingness to buy organic vegetable a study in bien hoa cityue concerning willingness to purchase organic vegetable of Bien Hoa consumers. Field interviews conducted in a random selected sample consisted of 230 family food buyers in August and September of 2014, through a self- administered structured questionnaire. Frequencies, descriptive statistics, princ Willingness to buy organic vegetable a study in bien hoa cityipal components analysis and multiple regression were used for data analysis to identify factors that affect people in preferring consuming organic veWillingness to buy organic vegetable a study in bien hoa city
getables. The results revealed three factors having most influence on consumers’ willingness to buy organic vegetables: (1) Price, (2) Awareness of BeUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I Willingness to buy organic vegetable a study in bien hoa city buying barriers.3TALE OF CONTENTSABSTRACT.................................................................0CHAPTER 1.INTRODUCTION..............................................51.1.Background......................................................51.2.Problem statemem.................................. Willingness to buy organic vegetable a study in bien hoa city..............61.3.Research objectives and aims....................................71.4.Thesis structure..............................................Willingness to buy organic vegetable a study in bien hoa city
..7CHAPTER 2.LITERATURE REVIEW.........................................92.1.Theoretical review: Theory of Planned Behavior..................92.2.BuyinUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I Willingness to buy organic vegetable a study in bien hoa cityimiimiii mill Illi I Illi III mil ail 111 11 liiiiiiiiiiMiiiiiiiiiiuiiiiiimiii2.3.2.Health Concerns..............................................14UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IGọi ngay
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