The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
TABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION...................................... The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ.................11.1Research Background....................................................11.2Research Objectives....................................................51.3Research Scope and Research Methodology................................51.4Structure of The Research............................. The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ.................6CHAEIERJ^JJIERAIliRE-REYiEW,2.1Customer Loyalty.......................................................82.2Liiii2ineL±>giLfa£ii!2ii2.The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
3Relational Benefits...................................................102.4The Comepludl Model and Hypodieses of The Research....................14CHTABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION...................................... The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ73.1.1The Unil of Observalion...........................................173.1.2Measures ol The c.onslmt Is.......................................173.2Questionnaire Design....................................... ^».»^».,123.3Paia Procedure........................................................223.3 The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ.1Qualitative Research..............................................223.3.2Quantitative Research.............................................223.4DataThe effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
Analysis Method................................................26CHAPTER 4: DATA ANALYSIS AND DISCUSSIONS....................................284.1DesTABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION...................................... The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩThe Gonbach's Alpha Test................................................................................294.3Exploratory' Factor Analysis (EFA)............................................................................................334.4Regression .Analyses........................................ The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ..................................................................364.4.1Simple Regression Analysis...................................................The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ
.............................................364.4.2Multiple Regression Analysis......................................................................TABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION...................................... The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ............................................................................................................455.2Managerial implications.......................................................................................................465.3Limitations............................................. The effect of relational benefits on customer loyalty an empirical study of vietnamese banking industry luận văn thạc sĩ......................................................................49TABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION......................................TABLE OF CONTENTSACKNOWLEDGEMEN1ABSTRACTTA BĨ F or CONTENTS1.1ST or FIGURESLIS EOF TABLESCHAPTER 1: INTRODUCTION......................................Gọi ngay
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