Key factors affecting brand loyalty in hotel industry in ho chi minh city
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Key factors affecting brand loyalty in hotel industry in ho chi minh city
https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORSAFFECTING BRANDLOYALTY IN HOTE Key factors affecting brand loyalty in hotel industry in ho chi minh cityELINDUSTRY IN HO CHI MINH CITYMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI MINH CITYID: 22110031MASTER OF BUSINESS (Honours)SUPERVISOR: DR.DINH THAI HOANGLJ.. ri.:v..,„ Key factors affecting brand loyalty in hotel industry in ho chi minh city ->»1 .4https://khothuvien.cori!ACKNOWLEDGEMENTS1 would like to express my sincere gratitude 10 Dr. Dinh Thai Hoang who has supported me a lot with thKey factors affecting brand loyalty in hotel industry in ho chi minh city
e thesis preparation and motivated me throughout the journey of the thesis,1 strongly believe that I could have not completed this thesis without the https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORSAFFECTING BRANDLOYALTY IN HOTE Key factors affecting brand loyalty in hotel industry in ho chi minh cityortunity to thank leaders, teachers and staffs in ISB who help me .U5dully_alLilie-subj.ec.h_Qf my master Course-Last at all, I would like to present the achievement to my family who supported and encouraged me during this time.July, 2014Ho Chi Minh City, Viet NamThai Hong KimIABH^oeiiixLLXLiCHAPTER Key factors affecting brand loyalty in hotel industry in ho chi minh city 1; INTRODUCTION................................................11.1.Research backgroiunL,^^,^,^,^,^,^,^^,^,^,^,^^,,^^!1.2.Research Problems..........Key factors affecting brand loyalty in hotel industry in ho chi minh city
.....................................11.3.Research Objectives.............................................31.4.Research Scope.........................https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORSAFFECTING BRANDLOYALTY IN HOTE Key factors affecting brand loyalty in hotel industry in ho chi minh city................52.1.-Consunier-based brand equity....................................52.2Service quality: Physical quality and Staff behavior.............62.3.Ideal self-congruence.............. Key factors affecting brand loyalty in hotel industry in ho chi minh cityhttps://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORSAFFECTING BRANDLOYALTY IN HOTEGọi ngay
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