The benefits of social networking professional groups for salespersons social capital salespersons performance
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The benefits of social networking professional groups for salespersons social capital salespersons performance
The benefits of social networking professional groups for salespersons social capital salespersons performance
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GRO The benefits of social networking professional groups for salespersons social capital salespersons performanceOUPS FOR SALESPERSONS:SOCIAL CAPITAL & SALESPERSONSPERFORMANCEMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUPS FOR SALESPERSONS:SOCIAL CAPITAL & SALES The benefits of social networking professional groups for salespersons social capital salespersons performancePERSONS PERFORMANCEID: 22110058MASTER OF BUSINESS(Honours) SUPERVISORDr. Le Nhat HanhABSTRACTSRecently social networking professional groups (SNPG) arThe benefits of social networking professional groups for salespersons social capital salespersons performance
e increasing and becoming popular in various social media sites such as Facebook, l.inkedln, Twitter, Google+, Pinterest, Forum, and Blog. Many peopleUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GRO The benefits of social networking professional groups for salespersons social capital salespersons performance to conned and maintain with customers every day, and the SNPG is a very useful tool for them to build up, develop, and nourish relationships with their business partners. By drawing on the social capital theory, there arc three kinds of benefits that salesperson can attain from SNPG. including SNPG The benefits of social networking professional groups for salespersons social capital salespersons performance bridging, SNPG bonding, and SNPG maintaining. This study attempts to investigate the effects of these SNPG benefits on salesperson’s self-efficacy, wThe benefits of social networking professional groups for salespersons social capital salespersons performance
hich in turn influence salespersons performance. The data were collected from 120 salespersons, and the result shows that among the social capital benUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GRO The benefits of social networking professional groups for salespersons social capital salespersons performancently increase salespersons performance. These findings implies that, in order to improve salesperson performance, salespersons need to enhance their self-efficacy, and two sub-dimensions of SNPC bridging can help salespersons enhance this factor is bridging involvement and bridging devotion.Keywords The benefits of social networking professional groups for salespersons social capital salespersons performanceSNPG. Social Capital, Self- Efficacy of Salespersons. Salespersons Performance.TABLE OF CONTENTSAbstractList of tablesChapter 1: Introduction.........The benefits of social networking professional groups for salespersons social capital salespersons performance
........................................11.1ResearchBackground................................................11.2ResearchProblems....................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GRO The benefits of social networking professional groups for salespersons social capital salespersons performance.....................41.5The Structure of Research..........................................5Chapter 2: Literature Review and Hypothesis Development.................72.1Social Networking Professional Groups (SNPG).......................72.2Social Capital Benefits: Bridging, Bonding, and Maintaining. The benefits of social networking professional groups for salespersons social capital salespersons performance.....2.3Self-Efficacy of Salespersons......................................9UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Business— ••••••• —Nguyen Minh ThienTHE BENEFITS OF SOCIAL NETWORKING PROFESSIONAL GROGọi ngay
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