The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersrsMASTER OF BUSINESS (Honours)Supervisor: Dr. Le Nhat Hanh.2AbstractConsumers are what businesses are fighting for and consumer behaviors impact greatly both macroeconomic and microeconomic issues. An integral component of consumer behaviors is consumer ethics. Unethical consumer behavior can cause The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersserious damage to business and society. It results in significant damage to business profits and market morale (Steenhaut and Kenhove, 2006; Liu et alThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
., 2009). Although consumer ethics in the United States and other industrialized countries have been studied extensively, few have been done in Asian-1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersunethical issues such as software pirating, shoplifting and the rampant supply of counterfeit products. Vietnam, an emerging economy in South East Asia, has experienced a high rate of software copyright violations, 81% compared to average 60% in other Asian countries, and over 8,000 cases of counter The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersfeit goods and other intellectual property rights infringement (International Intellectual Property Alliance, 2013; American Chamber of Commerce in ViThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
etnam, 2013). The purpose of this study is to examine the factors that influence Vietnamese consumers’ ethical beliefs. Particularly, this study inves1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersst of attitudes toward actively benefiting from illegal actions, passively benefiting at the expense of the seller, actively benefiting from questionable but legal actions, and no harm, no foul actions. This exploratory study of 390 Vietnamese has results in many significant findings. First of all, The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersidealism and materialism significantly impacted the attitude towards actively benefiting from illegal actions. Second, materialism significantly impacThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
ted the attitude towards passively benefiting at the expense of the seller while idealism partially impacted this attitude. Third, Idealism significan1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers idealism and relativism significantly impacted the attitude towards no harm, no foul actions. In this study, literature on consumer ethics, idealism, relativism and materialism as well as the introduction of Vietnam, arepresented along with implications and recommendations for academic scholars, pr The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersactitioners and the like.CHAPTER 1: INTRODUCTION1.1.Research backgroundResearch on ethical issues in marketing has drawn the interest of many authorsThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
(e.g., Rawwas, Patzer and Klassen, 2005; Liu, Zeng & Su, 2009; Zhao et al., 2013). This is because marketing is where many ethical problems in busines1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersst of them have focused primarily on the companies’ side (Vhell and Paolillo, 2003). Since marketing is the process by which companies and consumers exchange values (Kotler & Armstrong ,2013, p.5), not considering consumers in ethics research can result in an incomplete understanding of marketing (V The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersitell &Paolillo, 2003). Vi tell et al. (2001) stated that an improved understanding of why some consumers engage in unethical behavior could be helpfuThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
l in solving many questionable practices.Asia has transformed itself to become a global hub of commerce but at the same time has faced serious consume1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersissues especially in Asian market (Lu & Lu, 2010). Unethical consumption behavior, the dark side of consumer behavior so-called by Hirschman (1991) and a form of guerrilla warfare against companies (Tian & Keep, 2002), results in significant damage to business profits and market morale (Steenhaut an The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersd Kenhove, 2006; Liu et al., 2009). Particularly, the global loss to software piracy was over S50 billion in 2010, $16.5 million of which were from AsThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
ia-Pacific region (Microsoft, 2014). Asia's figure for lost sales was higher than any other region, according to the Business Software Alliance's annu1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumerse past decade, expanding at an average about 7.0 percent per year during the period 2002-2010, before slowing down to 5.9 percent in 2011, and 5.0% in 2012 (US Department of Commerce, 2013). However, with the current rate of 81% of software copyright violations, Vietnam is now a nation with a high v The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersiolation rate compared to the average level of 60% in other Asian countries (IIPA, 2013). In addition to piracy, counterfeit goods is also a major proThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
blem in Vietnam.According to American Chamber of Commerce in Vietnam (Amcham Vietnam, 2013), over 8,000 cases of counterfeit goods and other intellect1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersds is difficult to track down and that fake products are becoming more sophisticated and difficult for government inspectors to identify (The Voice of Vietnam, 2010).Generally, Vietnamese consumers have a low awareness of the harm that counterfeiting and IPR infringement causes to the economy and so The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersciety. A large percentage of Vietnamese consumers have purchased counterfeit goods, mostly due to low price (Amcham Vietnam, 2013). Moreover, sixty-twThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
o percent of consumers buy counterfeit goods without being aware that their actions are illegal and unethical according to the recent survey conducted1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersnam, it is of great importance to examine the factors that influence Vietnamese consumers’ ethical beliefs. Such an understanding can provide further insight into consumers’ ethics in Vietnam. This is essential for not only government and local associations to raise awareness and educate the public The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersand consumers but also for companies to minimize the adverse impact of unethical behavior on companies’ operations in Vietnam.1.2.Research gapVitell,The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
Lumpkin, and Rawwas (1991) emphasizes a gap in the marketing ethics literature concerning the ethical beliefs and attitudes of the final consumers.Alt1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersidan, & Oyman, 2005; Kavak et al., 2009), consumer ethics in Asian-market settings have seldom been explored (Zhao & Xu, 2013). Even though there have been a few scholars who have done research about this issue in Asia, for instance, Lu and Lu (2010) from Indonesia, Wagner-Tsukamot (2009) from Japan The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers and Zhao and Xu (2013) from China, very fewfocused on this issue in Vietnam. Vitell and Muncy (1992) has strongly urged for further research to lookThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
into the ethical beliefs of consumers across cultures and nationalities. Since Vietnam has integrated into the global economy but yet remained a very 1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers gap in consumer ethics across cultures.In previous research, personal characteristics that are associated with the consumers’ ethical beliefs and judgments have been paid a lot of attention (Steenhaut & Kenhove, 2006; Swaiden, Vitell, & Rawwas, 2003; Rawwas, 2001). Among those, value consciousness, The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers Machiavellianism, high propensity to lake risk, high need for closure, age, and gender have been studied quite often. However, Vitell (2003) suggestsThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
that “these as well as other personality variables should be included in subsequent research studies.” Thus, in this study, moral philosophy (includi1Pham Ngoc Tuong LoanThe Role of Moral Philosophy and Materialism inDetermining Consumers’ Ethical Beliefs: An EmpiricalStudy with Vietnamese Consumer The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumerstnam. Again, since personality characteristics and values are central to ethical decision making and are influenced by cultural variations, this study on consumer behaviors in Vietnam has significantly answered the call for more research in different cultures to explore “many different values” and t The role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumersheir impacts on ethical decision making (Cherry & Caldwell, 2013; Swaidan, 2012).Finally, by using instruments that were developed and used widely inThe role of moral philosophy anh materialism in determining consumers ethucal beliefs an empirical study with vietnamese consumers
Western cultures, this study also added more value to cross cultural research. Thus, achieving a better scientific understanding of consumer’s ethicalGọi ngay
Chat zalo
Facebook