Brainmark increasing brand awareness through social network

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Nội dung chi tiết: Brainmark increasing brand awareness through social network

Brainmark increasing brand awareness through social network

2IỈO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8BUI NGUYEN TUONG VYNGUYEN NGOC TH

Brainmark increasing brand awareness through social network HANGBRAINMARK - INCREASING BRANDAWARENESS THROUGH SOCIALNETWORKTBlflMC 6ẬIH0C KÔƯ.HCMTHƯVIẸNMASTER FINAL PROJECTMASTER IN MARKETING AND COMMUNICATIONM

ANAGEMENTAcademic Tutor: Assp. Prof. Hoàng Thị Phưong ThàoIPracticing tutor: Lê Minh ĐứcHo Chi Minh City--20155EXECUTIVE SUMMARYThis practical trainin Brainmark increasing brand awareness through social network

g market has been created in 1999 - 2001 with the appearance of first companies such as: Vietnam Marcom (2001), BMG (1999), Pace (2001)... After sever

Brainmark increasing brand awareness through social network

al years, there were many followers entering the market, from Vietnamese companies to foreign companies such as: Dell Carnegie (2007), PTI (2010), DAP

2IỈO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8BUI NGUYEN TUONG VYNGUYEN NGOC TH

Brainmark increasing brand awareness through social network - Director General of Professional Education Department belonging to Ministry of Education and Training express: “ Actual labor situation of our coun

tries is in excess of untrained force but lack of industrial well trained. “Thirsty of well-trained labor” phenomenon is occurring everywhere”. The Wo Brainmark increasing brand awareness through social network

rld Bank has investigated labor demand in Vietnam and they see that more than 60% of students need to be trained again after graduating. Not only Viet

Brainmark increasing brand awareness through social network

namese companies pay attention on training, but also international and joint-ventures companiesBrainMark - a practical business training company is st

2IỈO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8BUI NGUYEN TUONG VYNGUYEN NGOC TH

Brainmark increasing brand awareness through social network aign, including brand awareness campaign to strengthen their position. The nearest campaign they have run and get unwell result is in the last of 2012

. In this project, we aim at analyzing this campaign based on the useful knowledge we have studied and suggest for them better activities if needTABLE Brainmark increasing brand awareness through social network

OF CONTENTSTATEMENT OF AUTHENTICATIONACKNOWLEDGEMENT.EXECUTIVE SUMMARYTABLE OF CONTENT.LIST OF ABBR1VATIONLIST OF TABLELIST OF FIGURECHAPTER 1: INTRO

Brainmark increasing brand awareness through social network

DUCTION...1.11.1.11.1.2

2IỈO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8BUI NGUYEN TUONG VYNGUYEN NGOC TH