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Communication strategy for e marketingplace of sendo company

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Communication strategy for e marketingplace of sendo company

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

Communication strategy for e marketingplace of sendo company NICATION STRATEGY FOR E-MARKETPLACE OF SENDO COMPANYMASTER FINAL PROJECTMASTER IN MARKETING AND COMMUNICATION MANAGEMENTAcademic Tutor: Nguyen Minh Ha

Practicing Tutor: Bui Thl Thanh HaHo Chi Minh City Í2015)Statement of authenticationWe, the undersigned, Do Ngoc Hung and Vu Quynh Mai, declare that t Communication strategy for e marketingplace of sendo company

his project is our original work, gathered and utilized especially to fulfil the purposes and objectives of this study, and has not been previously su

Communication strategy for e marketingplace of sendo company

bmitted to any other university for a higher degree. We•»also declare that the publications cited in this work have been personally consulted. Due to

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

Communication strategy for e marketingplace of sendo company assMMC0M8MMC0M8Date: 27/12/2014SignatureAcknowledgements« *In this note, we would like to dedicate our thanking to the people that helped US during ou

r studying and doing this project, until the very final stages.We would like to say a proper thank to our Professor Marianne Claes, not just because o Communication strategy for e marketingplace of sendo company

f this final project, but because of her care and supportive attitude toward US during the whole course. We are also thankful to our Academic tutor an

Communication strategy for e marketingplace of sendo company

d Practical tutor, Professor Minh Ha and Ms. Bui Ha, we could not have completed this work without their helps. It felt like an impossible and out of

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

Communication strategy for e marketingplace of sendo company , researching method and application, but also about working attitude, will be our lifetime lesson.When we write this project, we found out that not a

single knowledge and skill we had during the classes was a waste. Therefore, we have to admit that we could not complete this without our beloved pro Communication strategy for e marketingplace of sendo company

fessors, the people that travelled all the way from afar to Vietnam, giving their heart and enthusiasm to teach and to share their experience with US.

Communication strategy for e marketingplace of sendo company

Last but not least, our project and even our studying could not be done that smoothly without the good supporting system of Solvay ULB Vietnam and als

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

Communication strategy for e marketingplace of sendo company on between the school, the professors and us.To sum up, this project is the final step of our Master journey and we, Do Ngoc Hung and Vu Quynh Mai, co

uld not complete this with just our own effort. We are very thankful to our professors, tutors, the University staffs and also, our classmates to have Communication strategy for e marketingplace of sendo company

made this Master experience unforgettable for us.Table of ContentsStatement of authentication........................................................

Communication strategy for e marketingplace of sendo company

...... iAcknowledgements..........................................................................iiList of Tables...................................

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

Communication strategy for e marketingplace of sendo company ..........................................................................viiList of Abbreviations....................................................

...............viiiExecutive summary..........................................................................IA.INTRODUCTION AND SENDO COMPANY....... Communication strategy for e marketingplace of sendo company

..................................X.............2I.Introduction....................................................................... 2

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITE LIBRE DE BRUXELLESSOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENTMMC0M8DO NGOC HUNG AND vu QUYNH MAICOMMUN

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