Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
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Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
https://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKE Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance ETING CAPABILITIES. CUSTOMER VALUE. AND FIRM PERFORMANCECaroline Tan Swee LinBB11S (Marketing). BBus Com (Hons)School of Management Business Pon folio RMIT University February 2007A thesis submitted 111 fulfilment of the requirements for the degree of Doctor of Philosophy from the Royal Melbourne In Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance stitute of TeclmologyAcknowledgementsI wish to express my sincere appreciation to all persons who inspired, counselled, and assisted me during the couDoctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
rse of this dissertation. Special thanks to my supervisor, Professor Kosmas Smymios. for his understanding, encouragement. and personal guidance durinhttps://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKE Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance Kos has not only been a supervisor, but. also a friend and inspiration.My parents and my brother, and for their love, encouragement, inspiration, confidence, and support.Don Bradmore. who sparked my interest in Competitive Advantage. Don has also been my Thursday lunch buddy and good friend over th Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance e years.Fabio Nelson Gutierrez, for Ins support and encouragement. and in particular for drawing and ammending causal network models for the present tDoctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
hesisMy friends, who kept me sane during the Pill) process.Wei Chun Wang, who assisted with the statistical aspects of this study.The 21 Fast 100 CEOshttps://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKE Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance NflT International, for their financial scholarship support which made the pursuit of this higher degree possible.The Research Development Unit and former School of Marketing, for providing the necessary administration and financial support, which enabled me to travel to tlưee different continents t Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance o present my research.IllTable of ContentsPageStatement of Authorship.............................................................. 11AcknowledgementsDoctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
..................................................................... iiiList of Tables...............................................................https://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKE Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance .................................... xiiSummary.............................................................................. xiiiPublications. Conference Presentations, and Awards of the Candidate Originating from the Present Thesis................................................................ xx Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance iiChapter 1: IntroductionPurpose.............................................................................. 1Background............................Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance
............................................... 2Rationale............................................................................ 3Research objechttps://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKE Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance ........ 6Chapter 2: Literature ReviewOverview............................................................................. 9Fast-growth fmns..................................................................... 9Entrepreneur-founder characteristics................................................. 11 Doctoral thesis of philosophy sources of competitive advantage for emerging fast growth small to medium enterprises the role of business orientation, marketing capabilities, customer value, and firm performance Management pl actices................................................................ 13https://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKEhttps://khothuvien.cori!SOURCES OF COMPETITIVE ADVANTAGE FOR EMERGING FAST GROWTH SMALL-TO-MEDIUM ENTERPRISES: THE ROLE OF BUSINESS ORIENTATION. MARKEGọi ngay
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