Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
——————TRƯỜNG DẠI HỌC MỞTP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESBO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB2NGUYEN NGOC SONFactors affecti Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises ing the acceptance of using the E-commerce service through of B2B websites of Vietnam enterprisesMASTER PROJECTMASTER IN BUSINESS ADMINISTRATION (PART-TIME)TKjfoS Oặl HỌC HÔ ÌP.HCNTHƯV1ỆNTutor’s Name: Trịnh Quốc Trị, DBA Student’s Name: Nguyễn Ngọc SoilHo Chi Minh City-2011ABSTRACTThe primary object Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises ives of this research are to study the Factors affecting the acceptance of using the E-commercc service through of B2B websites of Vietnam enterprisesFactor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
, measure the level of influence of each factor affecting the acceptance of using the the E-cominercc service through of B2B websites. This research c——————TRƯỜNG DẠI HỌC MỞTP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESBO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB2NGUYEN NGOC SONFactors affecti Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises g the acceptance of u^ing the E-commerce service through of B2B websites includes perceived of usefulness, social influence, perceived ease of use, perceived risk of use and perceived enjoyment. Official study was used structural equation modeling method via SPSS software to analyze data with 276 re Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises sponses. CFA analysis showed that measurement models meet the reliability and validation requirements.SEM analysis results showed that the model meetFactor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
well with market data and hypothesis were accepted. Hypotheses that perceived usefulness, perceived ease of use and perceived enjoyment Factors affect——————TRƯỜNG DẠI HỌC MỞTP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESBO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB2NGUYEN NGOC SONFactors affecti Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises affecting the acceptance of using the E-commercc service through of B2B websites are rejected.The results of this study help B2B websites services providers better understand the factors affecting acceptance of users. So they can improve the design and development functions and services that meet th Factor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises e needs of users. Besides, research results also contribute additional basic theories of the adoption of B2B websites services, the quite new servicesFactor affecting the acceptance of using the e commerce service through of b2b websites of vietnam enterprises
in Vietnam.Page |iTABLE OF CONTENTSCHAPTER I1INTRODUCTION11.1Introduction.11.2Research Background.11.3Problem Statement51.4Research Objectives.71.5Sc——————TRƯỜNG DẠI HỌC MỞTP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESBO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB2NGUYEN NGOC SONFactors affecti——————TRƯỜNG DẠI HỌC MỞTP. HCMUNIVERSITEÙ LIBRE DE BRUXELLESBO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLMBAVB2NGUYEN NGOC SONFactors affectiGọi ngay
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