Factors affecting online impulse buying behavior in fashion products in vietnam

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Nội dung chi tiết: Factors affecting online impulse buying behavior in fashion products in vietnam

Factors affecting online impulse buying behavior in fashion products in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINEIMPULSE BUYING BEHAVIOR INFASHION PRODU

Factors affecting online impulse buying behavior in fashion products in vietnam UCTS IN VIETNAMMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ON

LINEIMPULSE BUYING BEHAVIOR INFASHION PRODUCTS IN VIETNAMID:22130044MASTER OF BUSINESS (Honours) SUPERVISOR: Dr. LE NHAT HANHACKNOWLEDGEMENTSThe compl Factors affecting online impulse buying behavior in fashion products in vietnam

etion of this thesis is a remarkable achieve in my life. It has been several months and required a great effort for the research. I would like to expr

Factors affecting online impulse buying behavior in fashion products in vietnam

ess my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. I also wish to express my deeply thank you for the

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINEIMPULSE BUYING BEHAVIOR INFASHION PRODU

Factors affecting online impulse buying behavior in fashion products in vietnam ve my special thanks to Doctor Le Nhat Hanh forsupporting and guiding me with this research.STATEMENT OF AUTHENTICATION(Candidate Certificate)I certif

y that the work in the thesis entitled “Factors affecting online impulse buying behavior in fashion products in Vietnam” is the result of my own resea Factors affecting online impulse buying behavior in fashion products in vietnam

rch and has not been submitted for a higher degree to any university or institution other than International School of Business (1SB).I also certify t

Factors affecting online impulse buying behavior in fashion products in vietnam

hat the thesis has been written by me. Any help and assistance that I have received in my thesis have been appropriately acknowledged.Ho Chi Minh City

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINEIMPULSE BUYING BEHAVIOR INFASHION PRODU

Factors affecting online impulse buying behavior in fashion products in vietnam arch background...................................................................11.2.Research objectives............................................

.......................21.3.Research methodology and scope........................................................31.4.Significance of Che study»..„,. Factors affecting online impulse buying behavior in fashion products in vietnam

.......................................... »»»»»41.5.Structure of the study................................................................4CHA

Factors affecting online impulse buying behavior in fashion products in vietnam

PTER II: LITERATURE REVIEW..............................................................52.1.Impulse Buying..,,

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINEIMPULSE BUYING BEHAVIOR INFASHION PRODU