Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical Evidenc Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city ces from Local and ForeignBanks in Ho Chi Minh CityMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical Evidences from Local and ForeignBanks in Ho Chi Minh CityID: 22130039MASTER OF Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city BUSINESS (Honours)SUPERVISOR: DR. LE NGUYEN HAUTABLE OF CONTENTSABSTRACT1INTRODUCTION................................................................Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
...................11.1.Research background,.....................................................................11.2.Research questions and research UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical Evidenc Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city .31.4.Thesis. Structure........................................................................32LITERATURE REVIEW..............................................................................52.1.Theoretical review.......................................................................52.1.1.Custome Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city rs retention...............................................................52.1.2.Relationship quality................................................Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
..............72.1.3.Switching barriers...........................................................,--,.92.1.3.1Relational benefits....................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical Evidenc Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city veness of alternatives.,....................102.2.Hypotheses Development..................................................................112.2.1.Customer satisfaction and customer retention.....................................112.2.2.Trust and customer retention..................................... Factors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city ................132.2.3.Commitment and customer retention................................................142.2.4.Switching barriers and customer retenFactors influencing customer retention some emprical evidences from local and foreign banks in ho chi minh city
tion.,.,................................... 162.3.Research Model..........................................................................183METHODOLOUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical EvidencUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Quang MinhFactors Influencing Customer Retention Some Empirical EvidencGọi ngay
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