Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOL Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch LUTIONS TO THE CASE OF HD BANK VUNG TAU BRANCHID:22130075MASTER OF BUSINESSADMINISTRATION SUPERVISOR:NGUYEN THI MAI TRANGHo Chi Minh City - Year 2015ACKNOWLEDGEMENTSIt is my proud privilege to release the feeling of my gratitude to person who helped me directly or indirectly to conduct this research Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch project work. I express my heart full indebted and owe a deep sense of gratitude to my professor Mrs Nguyen Thi Mai Trang for her sincere guidance anImproving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
d inspiration in completing this project. I am extremely thankful to the director, the staff and all faculties' members of HD bank in Vung Tail city fUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOL Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch ject report but I will be always indebted to them.The project has indeed helped me to explore more knowledgeable, related to my job and I am sure it will help me in my future’s career.2CONTENTS1Overview the HD bank Vung Tail branch................................................71.1The background of Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch the problem......................................................101.2HD bank Vung Tail branch and competitors.......................................Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
....111.3Business situation of HD bank Vung Tail branch and other competitors...............142Problem identification.................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOL Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch ess points problem.....................................222.3The HD bank’s percentage support lending base on collateralvalues.................252.4The capacity of bank staff and the famers..........................................273The solution....................................................... Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch .................293.1The alternative 1..................................................................303.2The alternative 2.......................Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
...........................................334Action plan,,.-,................................... „.„.,„„„.„.,„„„„„„„„„„,.„,.„,.„,345Supporting informUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOL Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch „■„,„„„365.2Guideline..........................................................................385.3Literature review..................................................................405.4Transcript.........................................................................43PART k In-depth inteniew cu Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch stomers......................................................43PART 2i In-depth Inteniew.niQnQflers and bonk staff....................................Improving service quality, customer satisfaction and loyalty solutions to the case of HD bank vung tau branch
.52PART 3: Qualitative Research Report.....................................................57UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDO THI THUONGIMPROVING SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: SOLGọi ngay
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