Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention
Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASE Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention EINTENTIONMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015íANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASEINTENTIONNguyen Thi Thanh TuyenUNIVERSITY7 OF ECONOMICS HO CHI MINH CITYInternational School of BusinessliACKNOWLEDGEMENTSI am deeply grateliil to my advisors. Dr. Nguyen Quynh M Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention ai for the guidance and comments through the process of completing this thesis, without the support and encouragement from Dr. Nguyen Quynh Mai, the tLuận văn thạc sĩ antencedents and mediators of consumer online purchase intention
hesis might not be completed in meeting the requirements and expectation of the research. I also want to say thanks to my classmales and others who coUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASE Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention all of them are successful. In order to be successes, e-vendors need to know how to attract consumers by understanding consumers' purchase intention. In this study, five factors that were proposed to have influence on purchase intention. Those were technology characteristics, trust, social influenc Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention e, perceived ease of use. perceived usefulness. A survey was launched in August. 2014 and 180 responses was collected in Ho Chi Minh city. Vietnam forLuận văn thạc sĩ antencedents and mediators of consumer online purchase intention
analyzing The findings showed that perceived usefulness is not a factor that influences purchase intention. Perceived ease of use is found to be a keUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASE Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention intention indirectly via mediator perceived ease of use. To gain consumers online purchase intention, e-vendors should provide products and sen ices that gam consumers’ perceived ease of use Besides that, their websites need to be easy to read and easy to understand by improving technology character Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention istics. E-vendors also need to gain trust and social influence to increase consumers' purchase intention. The results of this study provide a valuableLuận văn thạc sĩ antencedents and mediators of consumer online purchase intention
insight on the direct impact of perceived ease of use and the indirect impact of trust, social influence, and technology characteristics towards onliUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASE Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention ..............IllCHAPTER 1: INTRODUCTION.......................................11.1.BACKGROUND...............................................11.2.PROBLEM STATEMENT........................................21.3.RESEARCH OBJECTIVES......................................41.4.RESEARCH QUESTIONS............ Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention ...........................41.5.RESEARCH SCOPE AND LEMITATION............................41.6.THESIS STRUCTURE........................................Luận văn thạc sĩ antencedents and mediators of consumer online purchase intention
.4CHAPTER 2: LITERATURE REVIEW..................................52.1. CONCEPTS.................................................52.1.1E-Retailing......UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASEUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thanh TuyenANTECEDENTS AND MEDIATORS OF CONSUMER’S ONLINE PURCHASEGọi ngay
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