Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FRO Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors OM VIETNAM’S SECURITIES INVESTORSMASTER OF BUSINESS (Honours)Ho Chi Minh City-2015iACKNOWLEDGMENTSFirstly, I would like to express my deepest appreciation to my supervisor Dr Tran Phuong Thao for her professional guidance, valuable advices, continuous encouragement, and support that made this thesis Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors possible.I would like to extend deep senses of gratitude to Prof. Nguyen Dinh Tho. Dr. Tran Ha Minh Quan, and lecturers who have taught and transferrLuận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
ed me valuable knowledge and experiences during my time at the International School of Business, special thanks to all of my dear friends in Mbus4 claUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FRO Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors riends, and my colleagues who participated in filling the questionnaires and/or helped send the questionnaires to their peers; to securities investors, and provided valuable information and comments for this study.Personally, I wish to express my deep gratitude to my colleagues and friends working a Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors t Vietcombank Fund Management (VCBF); Saigon Securities Inc. (SSI): VNDirect Securities Corporation (VND): Hochiminh City Securities Corporation (HSC)Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
; Maybank Kim Eng Securities Limited; Miiae Asset Wealth Management Securities (VN) JSC. and Vietcapital Securities Corporation (VCSC).Ho Chi Minh CitUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FRO Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors intention towards using mobile stock trading. Based on a modified UTAUT (Unified Theory of Acceptance and Use of Technology) with multi-facet perceived risks and privacy concerns, a comprehensive research model was proposed. An empirical Slin ey with a valid sample of 244 securities investors was c Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors onducted in Vietnam to test the research model. The analysis results of SEM indicated that three enablers of adopting mobile stock trading in VietnamLuận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
are ƯTAUT constructs (i.e.. performance expectancy, effort expectancy and social influence), and the inhibitors are the perceptions of risk (i.e. secuUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FRO Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors need to consider securities investors’ teclmological perceptions, risk perceptions of this type of trading, and concerns on the disclosure of personal information upon logging in the application The findings of this study not only have important implications for mobile commerce research, but also pr Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors ovide insights for securities funis and developers of mobile stock trading systems.Keywords: mobile stock trading (m-trading), UTAƯT, security risk, eLuận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
conomic risk, privacy concerns, behavioral intention to use.iiiTABLE OF CONTENTSACKNOM LEDGMETS.....................................................iAUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FRO Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors RES....................................................VLIST OF TABLES.....................................................viLIST OF ABBREVIATIONS.............................................viiC HAPTER 1: INTRODUCTION............................................11.1.Background of the study.......... Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors ..............................11.2.Research gap...................................................21.3.Research objectives and research questions.....Luận văn thạc sĩ behavioral intention to use mobile stock trading , evidence from vietnams securities investors
................41.4.Research methodology and research scope........................41.5.Research stnicture...........................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FROUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN PHƯC BINHBEHAVIORAL INTENTION TO USE MOBILE STOCK TRADING: EVIDENCE FROGọi ngay
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