Luận văn thạc sĩ building and developing brand name the case of eastern interational university
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ building and developing brand name the case of eastern interational university
Luận văn thạc sĩ building and developing brand name the case of eastern interational university
ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERNATI Luận văn thạc sĩ building and developing brand name the case of eastern interational university IONAL UNIVERSITYID: 22140060MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: ASSOC. PROF. TRAN H A MINH QUANYear 2016flifBuilding and Developing Brand Name - The Case of Eastern International UniversityTABLE OF CONTENTSEXECUTIVE SUMMARY................................................................... Luận văn thạc sĩ building and developing brand name the case of eastern interational university ..3INTRODUCTION..........................................................................4Oven lew of the market of higher education in Vietnam.......Luận văn thạc sĩ building and developing brand name the case of eastern interational university
.......................4History and Profile of Eastern International I Diversity...........................5STATEMENT OF PROBLEMS.....................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERNATI Luận văn thạc sĩ building and developing brand name the case of eastern interational university in depth interview...........................................7The point of view of the director of marketing department........................71 he point of view of EIU students...............................................8Statement of problem..................................................... Luận văn thạc sĩ building and developing brand name the case of eastern interational university ..........9Initial identification of possible problems......................................9The problem of market segmentation.......................Luận văn thạc sĩ building and developing brand name the case of eastern interational university
.......................10The problem of brand positioning................................................12Cause and effect tree......................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERNATI Luận văn thạc sĩ building and developing brand name the case of eastern interational university ............................................................18Designed requirement..............................................................19Solutions des elopment............................................................19Stage 1: Market segmentation and potential customer identification.... Luận văn thạc sĩ building and developing brand name the case of eastern interational university ..........20Stage 2: Brand Positioning......................................................23Stage 3: Adjusting and developing marketingprograms.....Luận văn thạc sĩ building and developing brand name the case of eastern interational university
.......................28Solution evaluation...............................................................32The core standards.......................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERNATI Luận văn thạc sĩ building and developing brand name the case of eastern interational university ..........................................................33ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERNATIGọi ngay
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