Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies NEL MEMBER PERFORMANCE: AN INVESTIGATION INTO VIETNAMAIRLINES’ AGENCIESMASTER OF BUSINESS (Honours)Ho Chi Minh City-2014ACKNOWLEDGEMENTSThis thesis could not have been possible without the help of many people.First, I would like to take this opportunity to express my sincere gratitude to Dr Luu Tron Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies g Tuan for his clear and careful direction, his guidance and his corrections of my thesis. I especially appreciate his continual and on-going enthusiaLuận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
sm in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to express my sincere thanks to my company. Thien HaUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies uld like to thank my dear colleagues, friends and classmates for their valuable encouragement during the many months that I was working on this thesis. Special thanks are also sent to those individuals working for the Vietnam Airlines’ agencies who have volunteered their valuable time in meeting, sp Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies eaking with and responding to my thesis survey.Last, but not least. I would like to express my heartfelt thanks to my family fortheir support, their eLuận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
ncouragement, and their faith while completing my thesis.ABSTRACTThis study investigates the relationships between channel performance enablers which UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies f logistics as found in the airlines industry. The objective of this study is to determine the influence that both channel performance enablers and channel conflict has on channel member performance. Our research questions were: “Are there positive relationships between channel performance enablers Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies and channel member performance?" "Is there a negative relationship between channel conflict and channel member performance?"To test the hypotheses, weLuận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
studied 208 respondents working in 18 various Vietnam Airlines’ agencies. The data collection was based on the questionnaire adapted from previous stUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies en and Yilmaz, 2007).As expected, the results of the study show the existence of positive relationships between channel performance enablers and channel member performance. In these relationships, cooperation has the strongest positive relationship with channel member performance (B = 0.284. p<0.001 Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies ). It shows that to achieve high channel member performance, agencies should increase the cooperation in the channel. Next, commitment has the secondLuận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
strongest positive relationship with channel member performance (B = 0.237. p<0.05). And last, trust has the leastiistrongest positive relationship wiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies nd channel member performance (B - 0.099, p-0.124).Past and previous research focused on the relationships between channel performance enablers and channel member performance primarily in the manufacturing sector. This study here contributes to the practical theory between channel performance enable Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies rs and channel member performance in a different industry: the service industry.Key words: Trust, commitment, cooperation, channel conflict, channel mLuận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies
ember performance, Vietnam Airlines’ agencies.TABLE OF CONTENTSACKNOWLEDGEMENTS................................................iABSTRACT..............UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies ...................viiiCILAPTER 1......................................................1INTRODUCTION....................................................11.1Problem statement.........................................11.2Research Aims.............................................31.3Research scope...... Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies ......................................31.4Research contribution.....................................4UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANNUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANNGọi ngay
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