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Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

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Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies NEL MEMBER PERFORMANCE: AN INVESTIGATION INTO VIETNAMAIRLINES’ AGENCIESMASTER OF BUSINESS (Honours)Ho Chi Minh City-2014ACKNOWLEDGEMENTSThis thesis co

uld not have been possible without the help of many people.First, I would like to take this opportunity to express my sincere gratitude to Dr Luu Tron Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

g Tuan for his clear and careful direction, his guidance and his corrections of my thesis. I especially appreciate his continual and on-going enthusia

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

sm in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to express my sincere thanks to my company. Thien Ha

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies uld like to thank my dear colleagues, friends and classmates for their valuable encouragement during the many months that I was working on this thesis

. Special thanks are also sent to those individuals working for the Vietnam Airlines’ agencies who have volunteered their valuable time in meeting, sp Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

eaking with and responding to my thesis survey.Last, but not least. I would like to express my heartfelt thanks to my family fortheir support, their e

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

ncouragement, and their faith while completing my thesis.ABSTRACTThis study investigates the relationships between channel performance enablers which

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies f logistics as found in the airlines industry. The objective of this study is to determine the influence that both channel performance enablers and ch

annel conflict has on channel member performance. Our research questions were: “Are there positive relationships between channel performance enablers Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

and channel member performance?" "Is there a negative relationship between channel conflict and channel member performance?"To test the hypotheses, we

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

studied 208 respondents working in 18 various Vietnam Airlines’ agencies. The data collection was based on the questionnaire adapted from previous st

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies en and Yilmaz, 2007).As expected, the results of the study show the existence of positive relationships between channel performance enablers and chann

el member performance. In these relationships, cooperation has the strongest positive relationship with channel member performance (B = 0.284. p<0.001 Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

). It shows that to achieve high channel member performance, agencies should increase the cooperation in the channel. Next, commitment has the second

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

strongest positive relationship with channel member performance (B = 0.237. p<0.05). And last, trust has the leastiistrongest positive relationship wi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies nd channel member performance (B - 0.099, p-0.124).Past and previous research focused on the relationships between channel performance enablers and ch

annel member performance primarily in the manufacturing sector. This study here contributes to the practical theory between channel performance enable Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

rs and channel member performance in a different industry: the service industry.Key words: Trust, commitment, cooperation, channel conflict, channel m

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

ember performance, Vietnam Airlines’ agencies.TABLE OF CONTENTSACKNOWLEDGEMENTS................................................iABSTRACT..............

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies ...................viiiCILAPTER 1......................................................1INTRODUCTION..................................................

..11.1Problem statement.........................................11.2Research Aims.............................................31.3Research scope...... Luận văn thạc sĩ channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

......................................31.4Research contribution.....................................4

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

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