Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam GUYEN COFFEE IN VIETNAMMASTER OF BUSINESS (Honours)SUPERVISOR: Prof. LE NGUYEN HAUHO CHI -MINH CITY - August, 2014TABLE OF CONTENTSCHAPTER IINTRODlCTON......................................................................11.1.Background of research.................................................... Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam .......11.2.Research problem and purpose.....................................................31.3.Research objective..................................Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
.............................31.4.Scope of the study...............................................................41.5.contribution of the study.....UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam ITERATURE REVIEW & THEORETICAL FRAMEWORK......................................72.1.concepts & Definitions...........................................................72. 1. 1.Overview of branding........................................................12.1.2.Brand equity................................ Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam ................................92.1.3.customer based brand equity................................................112.1.4.Aaker 5 Brand Equity Model..Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
...............................................122.2.Research model..................................................................152 2.1.Brand awaUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam ....................................172.2.3.Brand loyalty................................ ..............................182.2.4.Perceived quality..........................................................19CHAPTER HI RESEARCH METHOD...............................................................213.1. Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam Research methodology............................................................213.2.Quantitative approach...........................................Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam
................213.3.Questionnaire design............................................................223.4.Sampling..................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam ............................................................283.7.Data analysis...................................................................29CHAPTER IV DATA ANALYSIS & DISCI SSIONS..................................................32 Luận văn thạc sĩ customer based brand equity a study of trung nguyen coffee in viet nam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NGGọi ngay
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