Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam f Airline consumers in VietnamID: 22130038MASTER OF BUSINESS (Honors)SUPERVISOR: DR. NGUYEN THI MAI TRANGHo Chi Minh City, Year 2016AbstractCustomer engagement is a group of factors that can affect the customer satisfaction, loyalty. The advent of Web 2.0 and in particular the social network media i Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam n recent years have led to an explosion of interest in customer engagement Attracted by a great amount of users, companies have created brand communitLuận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
ies in social networks. With the abilities to creating the interaction among individuals and firms in brand communities, social media can use to betteUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam sites, such as Facebook, are still rare. This research aims to fill this gap by testing these hypotheses in airline industry and raising recommendations for its applications 111 practice.Key words Customer engagement, brand community, facebook, customer loyalty, customer satisfaction.IICONTENTSAckn Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam owledgement..................................................................1List of Figures.........................................................Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
........viList of Tables.................................................................viiChapter 1. Introduction...................................UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam ..............................41.3.Research objectives.......................................................61.4.Research scope............................................................71.5.Structure of the research.................................................7Chapter 2. Literature review.... Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam .................................................92.1.Brand Community (BC)......................................................92.2.Online brand commLuận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
unity (OCB).............................................102.3.Customer engagement......................................................102.4.Customer UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study of Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam 6.Relationship outcomes of customer engagement in brand communities........142.7.Proposal model and hypotheses............................................162.7.1.Proposal model.......................................................162.7.2.Hypotheses summary........................................... Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam ........172.8.Chapter summary..........................................................18Chapter 3. Methodology.......................................Luận văn thạc sĩ customer engagement in a facebook brand community a study of airline consumers in vietnam
...................193.1.Research method..........................................................19UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study ofUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessLe Minh Hoang LongCUSTOMER ENGAGEMENT IN A FACEBOOKBRAND COMMUNITY:A study ofGọi ngay
Chat zalo
Facebook