Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam GISTICS SECTOR IN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City -201?UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thi Hoang LinhCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCE EROM LOGISTICS SECTOR IN VIETNAMID: 22120093MASTER OF BUSINESS (Honours)SUPERVISOR: N Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam GO VIET LIEMHo Chi Minh City-2015ACKNOWLEDGEMENTSI would not have been able to complete my thesis without the advice, assistance, understanding and enLuận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
couragement of my supervisor, my family and my friends. I would like to gratefully and sincerely acknowledge their assistance and support.First of allUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam the journey of this thesis, so that I can finish my thesis.Secondly. I would like to thank all of the staff at International School of Business - University of Economics Ho Chi Minh City who are always enthusiastic and give me a lot of administrative support, assistance and understanding.Furthermore Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam . I would like to express my grateful thanks to my friends and all the respondents who participated in filling the questionnaires and provided the valLuận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
uable information for this study.Finally. I would like to give my gratefulness to all classmates who have been sharing with me all their knowledge andUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam I wish to express my deep gratitude to my parents and my brother for their spiritual support and encouragement during the time of study.In brief, it has been a long journey and I have grown in so many ways. I would like to say "thank you” again for the involvement of everyone who has helped me to c Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam omplete this thesis.-i-ABSTRACIFollowing the report of World Bank (2014), performance logistics index in Vietnam is lower than the other countries: SiLuận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
ngapore, Malaysia, Thailand. China; additional, in the future. logistics industry in Vietnam face to a higher competition when TPP allow foreigner comUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam share. According to theories and the previous studies, customer-centric marketing consistently entails two critical actions which are helpful for companies in this condition: understanding and meeting individual customers satisfaction. The paper explores some mediating factors (customer orientation Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam and relationship marketing activities) affect and direct affect from job satisfaction to sales performance in logistics companies in Vietnam. ThroughLuận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
this thesis, logistics manager can understand more about characteristics of human in logistics area, then they can make decision about HR strategy andUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam lso has a mediating affect to relationship between job satisfaction and sales performance positive. But customer orientation has a higher mediating affect to relationship between job satisfaction and sales performance than relationship marketing variable. However, adding both customer orientation an Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam d relationship marketing activities, relationship between job satisfaction and sales performance will be negative. It means managers also have to payLuận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam
attention highly to employee who has high performance in logistics area. When employees have a higher performance, they will have a difference reactioUNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOG Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam ustomer orientation.-ii-TABLE OF CONTENTTABLE OF CONTENTLIST OF FIGURESChapter 1. INTRODUCTION..................................................................11.1 Research background..................................................................1 Luận văn thạc sĩ custommer centric marketing , empirical evidence from logistics sector in vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CH YInternational School of BusinessNguyen Tlii Hoang Li nilCUSTOMER CENTRIC MARKETING: EMPIRICAL EVIDENCEFROM LOGGọi ngay
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