Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 IL BANKING SERVICESIN VIETNAMMASTER THESISHo Chi Minh City, 2011ACKNOWLEDGEMENTFirst of all, I would like to express my deep appreciation to my supervisor Dr. Nguyen Thi Mai Trang, a respectable, responsible and resourcefill scholar, who had read and re-read my work repeatedly, thanks her for all th Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 e patience, valuable guidance, and perspectives throughout the research. Without her exceptional support. I could not have completed my thesis.I wishLuận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
to express my appreciation Dr. Tran Ha Minh Quan, my head teacher, for his encourages.Thanks and love in abundance to my parents, who provided much suMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 ection process.ABSTRACTWith the intense competition and increasing globalization in the financial markets, bank management must develop customer-oriented strategies m order to compete successfully in the competitive retail-banking environment, rhe longer a bank can retain a customer, the greater rev Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 enue and cost savings from that customer. However, customers arc also more prone to changing their banking behaviour when they can purchase nearly ideLuận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
ntical financial products provided by the retail banks. In order to stay competitive, bank managers need to understand the factors that influence and MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 tention 111 the Vietnamese retail banking industry.Methodology: Sampling technique is used to select the respondents from some banks in Ho Chi Minh City'. Multiple regression analysis was used to identify' relationship between independent variables (convenience, service quality, competitiveness of p Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 rice, reputation and tangibles) and the dependent variable (bank customers’ repurchase intention).Findings: The findings reveal that Convenience, SenLuận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
ice quality. Competitiveness of price, and Reputation have an impact on bank customers' re-purchase intention.Practical implications: In general, the MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 on rates, and in turn, increase bank profits.Keywords: Convenience. Sen ice quality. Competitiveness of price. Reputation and Tangibles. Bank customers' re-purchase intention. Retail banking sendees. Vietnam.GLOSSARYAutomated teller machine (ATM). A special device that allows customer to make debit Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 transactions for electronic payment and delivers cash.Phone Banking. Banking sen ices that allow a customer to interact with a financial institution fLuận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
rom a remote location by using a telephone (Telephone banking or Telebanking).Internet banking. Systems that enable bank customers to access accounts MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAI Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 ..........................................................................iList of Tables............................................................................iiCHAPTER 1: INTRODUCTION....................................................................11.1Research background................... Luận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002 ............................................11 2Problem statement.................................................................31.3Research objectiLuận văn thạc sĩ determinants of adidass supply chain performance in asia pacific region 002
ve................................................................41.4Scope and Research methodology..................................................MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAIMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HOCHIMINH CITYNguyễn My PhướcFAC TORS AFFECTINGCONSUMERS’ RE PURCHASE INTENTIONTOWARDS RETAIGọi ngay
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