Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc
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Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Kim KhuyenPOOR CUSTOMER RELATIONSHIP MANAGEMENTA CASE STUDY IN NHI LO Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc ONG JSC.MASTER OF BUSINESS (HONOURS)Ho Chi Minh City - Year 20201POOR CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AT NHI LONGJOINT STOCK COMPANYTable of Contents1.Company overview............................................................51.1.Nhi Long Joint Stock Company overview....................... Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc ............51.2.Organizational structure................................................62.Symptoms..................................................Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc
..................72.1.Increase in turnover rate...............................................72.2.Increase in sales employees dissatisfaction responUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Kim KhuyenPOOR CUSTOMER RELATIONSHIP MANAGEMENTA CASE STUDY IN NHI LO Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc ...........................103.1.Potential problems.....................................................103.1.1.Lack of sales skills............................................... 113.1.2.Poor customer relationshipmanagement system......................123.1.3.Company policies....................... Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc ............................133.2.Validating problems................................................... 143.2.1.Staffs lack of sales skills..........Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc
..............................153.2.2.Poor customer relationshipmanagement system ..................... 153.2.3.Company policies......................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Kim KhuyenPOOR CUSTOMER RELATIONSHIP MANAGEMENTA CASE STUDY IN NHI LO Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc ............................ 183.3.The importance of main problem.........................................214.Causes Validation..........................................................224.1.Potential causes exploration...........................................224.1.1.Ineffective training program.. Luận văn thạc sĩ poor customer relationship management a case study in nhi long jsc .....................................224.1.2.CRM tool function limitation.......................................234.1.3.Functional managers cooperatioLuận văn thạc sĩ poor customer relationship management a case study in nhi long jsc
n limitation.........................244.2.Validating causes......................................................265.Alternative Solutions...........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Kim KhuyenPOOR CUSTOMER RELATIONSHIP MANAGEMENTA CASE STUDY IN NHI LOUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Thi Kim KhuyenPOOR CUSTOMER RELATIONSHIP MANAGEMENTA CASE STUDY IN NHI LOGọi ngay
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