Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMU Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market UNICATION MARKETMASTER OF BUSINESS(Honours)Ho Chi Minh City-2012https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KhoaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETNAMESETELECOMMUNICATION MARKETTD:60340102MASTER OF BUSINESS(Honours)SUPERVIS Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market OR: Dr Nguyen I hi Nguyet QueHo Chi Minh City-2012ACKNOWLEDGEMENT1 would like to show my great gratitude to following people who made this thesis possLuận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
ible.1 consider it an honor to work with Dr Nguyen Thi Nguyet Que whose encouragement, guidance and support from the initial to the final level enableUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMU Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market owe my deepest gratitude to my family and friends who inspired me my final effort to accomplish this dissertation.PLAGIARISM STATEMENTSI would like to declare that, apart from the acknowledged references, this thesis either does not use language, ideas, or other original material from anyone; or has Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market not been previously submitted to any other educational and research programs or institutions. I fully understand that any writings in this thesis conLuận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
tradicted to the above statement will automatically lead to the rejection from the MBA program at International School of Business University of EconoUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMU Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market pyright rests with its author and that no quotation from the thesis and no information derived from it may be published without the author's prior consent.<© Luong Dang Khoa / ISB-MBUS/2010-2012ABSTRACTPurpose: This study shows US factors that contribute to customer loyalty from customers of Telecom Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market munication service organizations in Viet Nam beside factors in original ACSI.'TCSI model as: image, expectation, perceived value, satisfaction, complaLuận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
int....Moreover author also considers the direct relationship between perceived senice quality and customer loyalty instead of through customer satisfUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMU Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market cation also have positive affection to customerloyalty. Beside that a direct and significant relationship between Perceived Sen ice Quality and Customer loyally is also recognized.Design: This research has based on ACSIECSI model and ECSI extended models to measure Perceived Service Quality. Customi Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market zation. Communication and Customer loyalty. 200 questionnaires will be issued to collect data.Limitations and implication: this study has its limitatiLuận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market
ons in terms its scope which focused only Te I ecomm uni cation organizations in Vici Nam. Beside that many factors that can affect customer loyalty sUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMU Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market s study. For business owner or directors of organizations, this study can help how to create Customer loyalty in their organizations. This study is also helpful for researchers to extend its scope to other business field and other geographic areas outside VietNam.Keywords: Customer loyalty. Perceive Luận văn thạc sĩ UEH factors affecting customer loyaltyin the vietnamese telecommunication market d Service Quality. Sen ice Customization. ('om muni cat ionUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMUUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLuong Dang KlioaFACTORS AFFECTING CUSTOMER LOYALTYIN THE VIETN AMESE TELECOMMUGọi ngay
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