Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

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Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlntcrnx>?-^l 5

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam ESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 20201UNIVERSITY OF ECONOMICS no

CHI MINH CITYInternational School of BusinessLuc Tuan TuIMPROVING MARKETINGCOST-EFFECTIVENESSA STUDY OF MEDTRONIC COMPANY IN HO CHI MINH CITY - VIETNA Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

MMASTER or BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Dr. NGUYEN nil MAI I RANGHo Chi Minh city Year 2020EXECUTIVE SUMMARYRecently, the profit an

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

d loss of Medtronic has experienced a decrease versus its target. This circumstance is mostly impacted by increased number and amount of marketing act

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlntcrnx>?-^l 5

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam he spent marketing budget exceed it limit. In order to discover the issue that Medtronic facing with, meeting with two sales managers of the Business

Unit as well as relevant sales representative has been implementedThrough interviewing relevent subjest, using data provided by the company and using Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

related theory, main problem was identified as low-cost effectiveness of marketing activities . Towards main problem, three potential causes have been

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

found are Lack or Low frequency of following up activities. Low competencies of sales team in order to cascade the impacts of the marketing events or

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlntcrnx>?-^l 5

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam tudy will focus on solutions to address the cause in order to help the company to improve their Profits and Loss.ACKNOWLEDGMENTWithout the encourageme

nt, guidance and support of Prof. Nguyen Thi Mai Trang and other teachers, the entire master-level project would not be possible. 1 would like to send Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

my appreciation to my advisors. It has been a pleasure working with you on this project.I would like to thank my friends and family for greatly suppo

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

rting me while I was working on my research. Your Patience, understanding and respect were greatly appreciated.TABLE OF CONTENTS1INTRODUCTION.........

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlntcrnx>?-^l 5

Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam LE HEALTH EQUIPMENT CORPORATION............32SYMPTOMS............................................43PROBLEM IDENTIFICATION.............................

.53.1.POTENTIAL PROBLEMS...............................5 Luận văn thạc sĩ UEH improving marketing cost effectiveness a study of medtronic company in ho chi minh city vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHlntcrnx>?-^l 5