Marketing mix for debit card service at vietcombank
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Marketing mix for debit card service at vietcombank
TABLE OF CONTENTSLIST OF -ABBREVIATIONS.......................................1LIST OF TABLES AND FIGURES...................................2EXECUTIVE Marketing mix for debit card service at vietcombank E SUMMARY............................................3CHAPTER 1: INTRODUCTION......................................51.1RATIONALE................................................51.2RESEARCH OBJECTIVES......................................61.3RESEARCH QUESTIONS.......................................61 Marketing mix for debit card service at vietcombank .4RESEARCH METHODOLOGY.....................................7Ỉ.4.1 Research process.......................................71.4.2Data collection........Marketing mix for debit card service at vietcombank
................................71.4.3Data analysis..........................................91.5SCOPE OF THE THESIS..................................TABLE OF CONTENTSLIST OF -ABBREVIATIONS.......................................1LIST OF TABLES AND FIGURES...................................2EXECUTIVE Marketing mix for debit card service at vietcombank CARD SERVICE............112.1COMMERCIAL BANKS AND DEBIT CARD SERVICE.................112.1.1Commercial banks......................................112.1.2Debit card service....................................112.2MARKETING MIX FOR DEBIT CARD SERVICE..................152.2.1Marketing and marketing mix Marketing mix for debit card service at vietcombank ...........................152.2.2Marketing mix for debit card service..................172.2.3Factors impacting marketing mix........................Marketing mix for debit card service at vietcombank
.....................................29CHAPTER 3: CURRENT MARKETING MIX ACTIVITIES OF DEBIT ( ARD SERVICE AT VIE T( OMBANK............................TABLE OF CONTENTSLIST OF -ABBREVIATIONS.......................................1LIST OF TABLES AND FIGURES...................................2EXECUTIVE Marketing mix for debit card service at vietcombank rformance results to date.............343.2DEBIT ( ARD SERVICE AT V IET( OMBANK..................373.2.1The establishment and development of debit card service.373.2.2Debit card issuance..............................................413.2.3. Debit card payment......................................... Marketing mix for debit card service at vietcombank ..........................................433.2.4Development of ATM and POS network...............................443.2.5. Revenue and investment in dMarketing mix for debit card service at vietcombank
ebit card.............................453.3 CURRENT MARKETING MIX ACTIVITIES OF DEBIT CARDSERVICE AT VTETCOMBANK......................................TABLE OF CONTENTSLIST OF -ABBREVIATIONS.......................................1LIST OF TABLES AND FIGURES...................................2EXECUTIVE Marketing mix for debit card service at vietcombank ......413.3.3Summary of problems and causes of problems.......................77TABLE OF CONTENTSLIST OF -ABBREVIATIONS.......................................1LIST OF TABLES AND FIGURES...................................2EXECUTIVEGọi ngay
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