Part 2 direct marketing according to cus

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Part 2 direct marketing according to cus

ORSgreatCUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALE.ỉ'4 vowGREAT CUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALEBYDANIEL FELST

Part 2 direct marketing according to cus TEDTable of ContentList of Illustrations, Pictues & Charts.............. VList of Case Studies................................. viPreface ............

.................................Part 1—DM according to Customer Service (internal processes)Chapter 1Introduction to Direct Marketing.......... 11Cha Part 2 direct marketing according to cus

pter 2Never Have a Sale Again................... 24Chapter 3Do you have an Interdependent Relationship ....35Chapter 4HMM (Hearts, Minds, Money) .....

Part 2 direct marketing according to cus

.......... 51Chapter 5Strategies/Preparation—Why Training is Key ...64Chapter 6Case Studies.............................. 74Parr 2—Direct Marketing Ac

ORSgreatCUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALE.ỉ'4 vowGREAT CUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALEBYDANIEL FELST

Part 2 direct marketing according to cus ..................... 90Chapter 9How To Get Your Customers To Pay More and Do It Happily!................................... 97Parr 3—Bringing it Toge

ther for SuccessChapter 10Benchmarking............................. 101Chapter 11Bringing it Together for Success......... 112Chapter 12Parting Words. Part 2 direct marketing according to cus

.............................. 123Appendix................................................ 129Bibliography......................................... 13

Part 2 direct marketing according to cus

2Abbreviations........................................... 133Survey............................................... 134zLIST OF ILLUSTRATIONS, PICTURES

ORSgreatCUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALE.ỉ'4 vowGREAT CUSTOMER SERVICE: THE BEST WAY TO AVOID A DISCOUNTED SALEBYDANIEL FELST