Risks and consumers reluctance to adopt e commerce in vietnam

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Nội dung chi tiết: Risks and consumers reluctance to adopt e commerce in vietnam

Risks and consumers reluctance to adopt e commerce in vietnam

Risks and Consumer’s Reluctance to adoptE-commerce in VietnamGiang Khanh Bao HoangEmail: baohoang0608@gmail.comInstructor Name: Prof. Le Nguyen HauEma

Risks and consumers reluctance to adopt e commerce in vietnam ail: haulngiffiyahoo.comContentsChapter 1. INTRODUCTION1E-commerce in Viet Nam1Management Problem4Research Problem:5Research Objectives5Research Scope

:6Chapter 2. LITERATURE REVIEW AND7HYPOTHESIS DEVELOPMENTTechnology Acceptance Model (TAM)Perceived Risks8Perceived Risk with Products and Services8(P Risks and consumers reluctance to adopt e commerce in vietnam

RP) Perceived Risk in The Context of Online9Transaction (PRT) Research Hypotheses10Perceived Risk in the Context of Online10Transaction Perceived Risk

Risks and consumers reluctance to adopt e commerce in vietnam

with Products- Services11E-commerce Adoption Model14Chapter 3. RESEARCH METHODOLOGY18Research process19Research Method19Measurement scale20Perceived

Risks and Consumer’s Reluctance to adoptE-commerce in VietnamGiang Khanh Bao HoangEmail: baohoang0608@gmail.comInstructor Name: Prof. Le Nguyen HauEma

Risks and consumers reluctance to adopt e commerce in vietnam ___________22Descriptive statistics of sample29Final sample29Demographic Statistics30Measurement scale31Exploratory Factor Analysis34

Risks and Consumer’s Reluctance to adoptE-commerce in VietnamGiang Khanh Bao HoangEmail: baohoang0608@gmail.comInstructor Name: Prof. Le Nguyen HauEma