What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam ANDS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE:EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015Nguyên Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRANDS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE:EVID What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam ENCE FROM VIETNAMID:22130049MASTER OF BUSINESS(Honours)SUPERVISOR: Dr. Ngô Viết LiêmHo Chi Minh City - Year 2015WHAT EFFECT CONSUMERS* INTENTION TO BUWhat effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
Y COUNTERFEIT LUXURY BRANDS? iACKNOWLEDGEMENTSFirstly, I would like to specially thank my supervisor, Dr. Ngo Viet Liem, for his guidance. Without himUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam . Nguyen Thi Nguyet Que, and Dr. Tran Ha Minh Quan, for their insightful comments. Their advices helped me improve this thesis significantly.Thirdly, I would like to acknowledge all the professors and staffs of International School of Business, University of Economics Ho Chi Minh City for providing What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam me the best opportunities to study and develop deep understanding about research and business.Finally, I would like to express my gratitude to my dearWhat effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
family and friends. This thesis would have never come true without their encouragements and supports.WHAT EFFECT CONSUMERS* INTENTION TO BUY COUNTERFUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam N..................................................................31.1.Research background..............................................................31.1.1.The emerging luxury market...................................................31.1.2.Counterfeiting.......................................... What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam .....................41.2.Existing studies on counterfeiting...............................................51.3.Research objectives...................What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam
...........................................61.4.Scope of the study...............................................................61.5.Research signifiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam .7■CHAPTER 2:-LlIERALURE REVIEW^............................... „....2.1.Luxury brands....................................................................9 What effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge evidence from vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyền Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAGọi ngay
Chat zalo
Facebook