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(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

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Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: (TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

VIETNAM NATIONAL UNIVERSITY - HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSAN EXAMINATION OF FACTORSAFFECTING CONTINUANCE USAGEINTENTION

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY OF AIRPAY E-WALLETAPPLICATION IN HO CHI MINH CITYIn Partial Fulfillment of the Requirements of the Degree ofBACHELOR OF ARTS in BUSINESS ADMINISTRATI

ONStudent’s name:Advisor:Ho Chi Minh City, Vietnam 2021TABLE OF CONTENTSACKNOWLEDGEMENTS......................................................3TABLE O (TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

F CONTENTS.....................................................4LIST OF TABLES........................................................6LIST OF FIGURES

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

.......................................................7ABSTRACT..............................................................8CHAPTER 1..............

VIETNAM NATIONAL UNIVERSITY - HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSAN EXAMINATION OF FACTORSAFFECTING CONTINUANCE USAGEINTENTION

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY ....................................91.2AirPay.........................................................101.3Problem statement.........................

.....................121.4Research Objective.............................................131.5Research Question....................................... (TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

.......141.6Significance and Implications..................................14CHAPTER II...........................................................15LI

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

TERATURE REVIEW....................................................152.1Technology Acceptance Model (TAM) Theory.......................152.2Main Relat

VIETNAM NATIONAL UNIVERSITY - HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSAN EXAMINATION OF FACTORSAFFECTING CONTINUANCE USAGEINTENTION

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY .......................................182.5Perceived privacy protection and Perceived security protection.192.5.1Perceived privacy protection........

.........................202.5.2Perceived security protection................................212.6Trust............................................... (TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

...........222.5Research Model and Hypotheses..................................25CHƯƠNG III...........................................................

(TIỂU LUẬN) AN EXAMINATION OF FACTORS AFFECTING CONTINUANCE USAGE INTENTION OF AIRPAY e WALLET APPLICATION IN HO CHI MINH CITY

27METHODOLOGY..........................................................27

VIETNAM NATIONAL UNIVERSITY - HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSAN EXAMINATION OF FACTORSAFFECTING CONTINUANCE USAGEINTENTION

VIETNAM NATIONAL UNIVERSITY - HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESSAN EXAMINATION OF FACTORSAFFECTING CONTINUANCE USAGEINTENTION

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