(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

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(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps INTRODUCTION..............................................................2B MAJOR FINDING............................................................

.3Task 1: Comparison Marketing Mix Strategies between The Coffee House andHighlands. How they achieve their objective by using 7Ps..................41 (TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Compare 7Ps of TCH and Highlands...................................42The way they achieve their objectives.............................17Task 2:Evalua

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

te TCH s marketing plan and provide new promotion campaign.201)company Overview.................................................202)Evaluate the smart

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps .....................................235)Tactics and action................................................276)Allocation of resources (Budget and peo

ple allocation)............287)Evaluating and monitoring marketing plans.........................29Appendix:.......................................... (TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

................30c.REFERENCES LIST........................................................362A. INTRODUCTIONIn (his report, our team will provide inf

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

ormation related to The Coffee House and split into two (asks. In task 1. our team will research on TCH then explain and analyze the difference of its

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps n, the objective of the two-coffee shop will be compared based on the results of the marketing strategy. In task 2. our team launched a new campaign a

nd an overview of the company’s current goals and developmentrTHE C2FFEE H2USE(sources: Facebook)3B. MAJOR FINDINGTask 1: Comparison Marketing Mix Str (TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

ategies between The Coffee House and Highlands.How they achieve their objective by using 7Ps.1. Compare 7Ps of TCH and HighlandsPRODUCTThe Coffee Hous

(TIỂU LUẬN) comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

eHighlands Coffee

Pham Luu Thuy Linh 10170428 ME A2Phan Ngoc Hong Thao_10170479_ME_A2Dong Tuan Trung l 0170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A I