Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

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Nội dung chi tiết: Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

UEH UNIVERSITYCOLLEGE OF BUSINESSSchool of International Business - MarketingUEHUNIVERSITYICollege of iBusinessRESEARCH REPORT22D1MAR50310102Subject:

Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee Marketing ResearchInstructor: Nguyen Quoc HungTopic: Research on purchase behaviors of young Vietnamese people of organic cotton T-shirt to build the

business plan for the new brand “PRXTECT organic tee”.Group 4:Võ Lê Thảo Trang : 31201026523Nguyễn Thùy Mai Trinh : 31201021083Nguyền Cát Phượng:3120 Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

1026086Hà Nguyền Hoàn Mỹ:31201020563Nguyễn Hoàng Yến: 312010264421TABLE OF CONTENTS1.EXECUTIVE SUMMARY.............................................31.

Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

1Abstract...................................................31.2Keypoint theory...........................................31.3Research question.......

UEH UNIVERSITYCOLLEGE OF BUSINESSSchool of International Business - MarketingUEHUNIVERSITYICollege of iBusinessRESEARCH REPORT22D1MAR50310102Subject:

Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee ........31.4.2Research subject........................................41.4.3Questionnaire...........................................41.4.4Methods.....

............................................91. 4.5 Criteria for sampling..................................91.5Data analysis.......................... Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

....................91.5. J Analysis methods.......................................91.5.2Result summary..........................................92.IN

Topic research on purchase behaviors of young vietnamese people of organic cotton t shirt to build the business plan for the new brand “prxtect organic tee

TRODUCTION..................................................93.DATA COLLECTION..............................................II

UEH UNIVERSITYCOLLEGE OF BUSINESSSchool of International Business - MarketingUEHUNIVERSITYICollege of iBusinessRESEARCH REPORT22D1MAR50310102Subject: