Implementing marketing mix for logistics services of DHB logistics CO , LTD
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Implementing marketing mix for logistics services of DHB logistics CO , LTD
INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD al bridge". Today's logistics activities are not only associated with warehousing, freight forwarding, but also planning, arranging raw flow, materials from suppliers to manufacturers, then moving goods from production stage to the final consumer, creating interconnection in the whole society accord Implementing marketing mix for logistics services of DHB logistics CO , LTD ing to optimization plans, reducing the cost of rotation and storage.After 7 years of Vietnam joining WTO. the market of Vietnam's logistics sen icesImplementing marketing mix for logistics services of DHB logistics CO , LTD
has seen positive changes with the number of enterprises operating in the industry growing fast and having high growth rates. If we look at the pace oINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD e by 1.86 times, the domestic retail market will increase by 20- on average. 25% per year and as a result, the logistics sen ice sector also increased by 20-25% per year. However, according to statistics, Vietnam logistics companies only operate in domestic or some regional countries, and mainly act Implementing marketing mix for logistics services of DHB logistics CO , LTD as agents or undertake each stage for international logistics enterprises. Meanwhile, foreign companies (about 25 multinational companies, accountingImplementing marketing mix for logistics services of DHB logistics CO , LTD
for 70-80% market share of logistics services in Vietnam) with a range of activities in nearly 100 different countries. This is one of the obstacles INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD tries and territories around the world. Although it may take into account the role of agents established by Vietnamese companies in other countries, this relationship is often quite loose and heterogeneous.2These are the basic reasons (hat make the competitiveness of Vietnamese logistics enterprises Implementing marketing mix for logistics services of DHB logistics CO , LTD far below the current foreign enterprises, only undertakes a number of single sen ices in logistics operations such as customs clearance, transportatImplementing marketing mix for logistics services of DHB logistics CO , LTD
ion vehicles, warehouses, etc. In the context when Vietnam's import and export activities are growing, domestic trade is expanding and the demand for INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD nsidered the importance service sector of the economy, not only bringing great benefits to the country but also playing an important role in renovating the current growth and economic restructuring model.For all of the above reasons, it is very important to develop successfully in Logistic field at Implementing marketing mix for logistics services of DHB logistics CO , LTD Vietnam market for DHB Logistics Co., LTD. which not only contributes to the development and enhancement of economic performance, jointly, create a soImplementing marketing mix for logistics services of DHB logistics CO , LTD
urce for the company, but also create a premise for expanding the logistics activities of the company to other markets. Therefore, it is necessary to INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD gistics business.That is also the reason for the research: IMPLEMENTING MARKETING MIX FOR LOGISTICS SERVICES OF DHB LOGISTICS co., LTD.31Research questionWhat factors influence marketing strategy of DI IB Logistics Co.,Ltd?I low to develop a marketing strategy for DI IB Logistics Co.,Ltd ?2Contribut Implementing marketing mix for logistics services of DHB logistics CO , LTD ion of Research-Researching the theory of marketing concept, mixed marketing strategy and how to formulate marketing strategy.-Analyzing the businessImplementing marketing mix for logistics services of DHB logistics CO , LTD
situation of the company in 2013 -2018-SWOT analysis to propose company strategies that need to be implemented first-Develop Marketing Mix strategy foINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD ive method, synthetic analysis method, comparing collected results for research through SWOT matrix tool. SWOT analysis method to identify market needs and volatility to determine characteristics of target customers.-For primary' data in quantitative research: All collected data will be processed wi Implementing marketing mix for logistics services of DHB logistics CO , LTD th the help of the MOS F.XCF.L 2010 software.4Scope of the research-Space: Main business activities of DI IB Logistics Co..LTD: Customs clearance. WarImplementing marketing mix for logistics services of DHB logistics CO , LTD
ehouse leasing. Sea transport. Air freight forwarding, Domestic container transportation. Multilateral transport awake.-Time: analysis time from 2013 INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics CO , LTD URE REVIEW OF MARKETING MIX FORLOGISTICS SERVICECHAPTER 2: BACKGROUND OF DHB LOGISTICS co.,LTDCHAPTER 3: SOLUTIONS TO COMPLETE MARKETING STRATEGY FOR LOGISTICS SERVICES5CHAPTER I: LITERATURE REVIEW OF MARKETING .MIX FOR LOGISTICS SERV ICE1.1. Definition of Marketing mixIn the behavioral sciences, Ma Implementing marketing mix for logistics services of DHB logistics CO , LTD rketing is one of the youngest industries. The appearance of Marketing only started in the 1990s. can generalize the development process of MarketingImplementing marketing mix for logistics services of DHB logistics CO , LTD
into two periods: (1) the period from the beginning of the 20th century to the early 1960s and (2) the period from the 1960s to the beginning of the 2INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commerciaINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commerciaGọi ngay
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