Implementing marketing mix for logistics services of DHB logistics co , ltd
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Implementing marketing mix for logistics services of DHB logistics co , ltd
Implementing marketing mix for logistics services of DHB logistics co , ltd
INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd al bridge". Today's logistics activities are not only associated with warehousing, freight forwarding, but also planning, arranging raw flow, materials from suppliers to manufacturers, then moving goods from production stage to the final consumer, creating interconnection in the whole society accord Implementing marketing mix for logistics services of DHB logistics co , ltd ing to optimization plans, reducing the cost of rotation and storage.After 7 years of Vietnam joining WTO, the market of Vietnam's logistics ServicesImplementing marketing mix for logistics services of DHB logistics co , ltd
has seen positive changes with the number of enterprises operating in the industry growing fast and having high growth rates. If we look at the pace oINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd e by 1.86 times, the domestic retail market will increase by 20- on average. 25% per year and as a result, the logistics Service sector also increased by 20-25% per year. However, according to statistics, Vietnam logistics companies only operate in domestic or some regional countries, and mainly act Implementing marketing mix for logistics services of DHB logistics co , ltd as agents or undertake each stage for international logistics enterprises. Meanwhile, tôreign companies (about 25 multinational companies, accountingImplementing marketing mix for logistics services of DHB logistics co , ltd
for 70-80% market share of logistics Services in Vietnam) with a range of activities in nearly 100 different countries. This is one of the obstacles INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd tries and territories around the world. Although it may take into account the role of agents established by Vietnamese companies in other countries, this relationship is often quite loose and heterogeneous.2These are the basic reasons that make the competitiveness of Vietnamese logistics enterprises Implementing marketing mix for logistics services of DHB logistics co , ltd far below the current tôreign enterprises, only undertakes a number of single Services in logistics operations such as customs clearance, transportatImplementing marketing mix for logistics services of DHB logistics co , ltd
ion vehicles, warehouses, etc. In the context when Vietnam's import and export activities are growing, domestic trade is expanding and the demand for INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd sidered the importance Senice sector of the economy, not only bringing great benetits to the country but also playing an important role in renovating the current growth and economic restructuring model.For all of the above reasons, it is very important to develop successfully in Logistic field at Vi Implementing marketing mix for logistics services of DHB logistics co , ltd etnam market for DHB Logistics Co., LTD. which not only contributes to the development and enhancement of economic performance, jointly, create a sourImplementing marketing mix for logistics services of DHB logistics co , ltd
ce for the company, but also create a premise for expanding the logistics activities of the company to other markets. Therefore, it is necessary to haINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd stics business.That is also the reason for the research: IMPLEMENTING MARKETING MIX FOR LOGISTICS SERVICES OF DHB LOGISTICS co., LTD.31Research questionWhat factors inHuence marketing strategy of DHB Logistics Co.,Ltd?How to develop a marketing strategy for DI IB Logistics Co..Ltd ?2Contribution of Implementing marketing mix for logistics services of DHB logistics co , ltd ResearchResearching the theory of marketing concept, mixed marketing strategy anil how to formulate marketing strategy.-Analyzing the business situatiImplementing marketing mix for logistics services of DHB logistics co , ltd
on of the company in 2013 - 2018-SWOT analysis to propose company strategies that need to be implemented first-Develop Marketing Mix strategy for LogiINTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd method, synthetic analysis method, comparing collected results for research through SWOT matrix tool. SWOT analysis method to identify market needs and volatility to determine characteristics of target customers.-For primary data in quantitative research: All collected data will be processed with t Implementing marketing mix for logistics services of DHB logistics co , ltd he help of the MOS EXCEL 2010 software.4Scope of the research-Space: Main business activities of DHB Logistics Co.,LTD: Customs clearance, Warehouse lImplementing marketing mix for logistics services of DHB logistics co , ltd
easing. Sea transport, Air freight forwarding, Domestic Container transportation, Multilateral transport awake.-Time: analysis time from 2013 to 20184INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commercia Implementing marketing mix for logistics services of DHB logistics co , ltd EW OF MARKETING MIX FORLOGISTICS SERVICECHAPTER 2: BACKGROUND OF DHB LOGISTICS CO.,LTDCHAPTER 3: SOLUTIONS TO COMPLETE MARKETING STRATEGY FORLOGISTICS SERVICES5CHAPTER 1: LITERATURE REVIEW OF MARKETING MIX FOR LOGISTICS SERVICE1.1. Definition of Marketing mix Implementing marketing mix for logistics services of DHB logistics co , ltd INTRODUCTIONLogistics activities make an important contribution to the distribution of goods from production to consumers and also a "global commerciaGọi ngay
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