Public relations strategies and tactics 11e wilcox

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 624 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Public relations strategies and tactics 11e wilcox

Public relations strategies and tactics 11e wilcox

PUBLIC RELATIONSStrategies and TacticsD ENNIS L WIKOX GLEN Ĩ. CAMERON BRYAN H. REBERPublic RelationsStrategies and TacticsThis page is intentionally l

Public relations strategies and tactics 11e wilcox left blank.Public RelationsStrategies and TacticsEleventh EditionDennis L. WilcoxSchool of Journalism & Mass CommunicationsSan Jose State UniversityGl

enT. CameronSchool of JournalismUniversity of MissouriBryan H. ReberGrady College of Journalism & Mass Communications University of GeorgiaPEARSONBost Public relations strategies and tactics 11e wilcox

on Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape'town Dubai lx>ndon Madrid Milan Munich Paris Montreal 'lòronto Delhi

Public relations strategies and tactics 11e wilcox

Mexico City Sào Paulo Sydney Hongkong Seoul Singapore ìàipei lòkyoBrief ContentsPARI I Role 27CHAPTER 1 Defining Public Relations 27CHAPTER 2 I he Lv

PUBLIC RELATIONSStrategies and TacticsD ENNIS L WIKOX GLEN Ĩ. CAMERON BRYAN H. REBERPublic RelationsStrategies and TacticsThis page is intentionally l

Public relations strategies and tactics 11e wilcox elations 121PART 2 Process 149CIIAPIIH 5 The Role and Scope of Research in Public Relations 149CHARIER 6 The Public Relations Process 177CHARIER 7 Com

munication Concepts and Practice in Public Relations 197CHAPTER 8 Lvaluation and Measurement of Public RelationsPrograms 223PART 3 Strategy 245CHAPTER Public relations strategies and tactics 11e wilcox

9 Public Opinion: Role. Scope, and Implications 245CHAPTER 10 Conflict Management and Crisis Communication 274

PUBLIC RELATIONSStrategies and TacticsD ENNIS L WIKOX GLEN Ĩ. CAMERON BRYAN H. REBERPublic RelationsStrategies and TacticsThis page is intentionally l